CHC Monthly T&C’s

CONSULTANCY AGREEMENT

This consultancy Agreement (“Agreement”), effective as stated on the Scope of Work (the “Effective Date”), is entered into by and between:

CHC Digital LIMITED, a UK registered company under number # 8833313 and with its registered office at 21 Fleet St, London, EC4Y 1AA UK (“CHC Digital”);

and

Addressee of the presented and signed Scope of Works (SOW) (the “Client”)

TERMS:

1. DURATION
1.1 This Agreement shall run for the term stated on the SOW, from the Effective Date (the “Term”) or until terminated in accordance with the provisions of clause 4.

1.2 For the purposes of this Agreement, the Client shall mean the Client and shall include affiliate, related or subsidiary company of the Client.

2. SERVICES
2.1 CHC Digital will act as consultants to the Client in relation to online development services (the “Services”).

2.2 The key services and activities to be performed by CHC Digital with respect to online development services will be stated in the presented SOW.

2.4 Separate charges will be applicable for additional services including but not limited to Media Buying, web hosting, domain transfer, domain purchase and third party engagements as standard.

3. CONSIDERATIONS
3.1 In consideration of the services provided by CHC Digital as outlined in clause 2.2, the Client shall pay to CHC Digital amount stated on the signed SOW for the monthly services of CHC Digital (the “Online Marketing Services Fees”).

3.2 In addition to the Fees detailed in 3.1, the Client will remit to CHC Digital all expenses incurred in relation to the services of CHC Digital including but not limited to printing, couriers, postage and approved travel and accommodation (business class for any flights over 4 hours), and subsistence costs of CHC Digital employees of €75/£75 or US$100 per person per day.

3.3 Should CHC Digital create, organise or produce any event other than the services provided for in point 2 for the Client, a separate fee for such services will become payable only where agreed in writing in advance of any services/event.

3.4 The Client will remit to CHC Digital any and all costs and fees within 14 days of receipt of invoice.

3.5 Unless instructed otherwise, CHC Digital will deliver all invoices to the Client at its registered office.

3.6 The Client shall pay the fees dues to CHC Digital by transfer into the following bank account:

Account Name: CHC Digital Ltd
Details will be provided on the invoice

Bank Address: Coutts & Co
440 Strand
London
WC2R 0QS

3.7 It is understood that all fees and other expenses as provided by clauses 3.1 to 3.6 above must be considered as inclusive of all VAT, taxes and/or withholdings, if any.

4 TERMINATION
The Parties shall take all reasonable measures to settle disputes and controversies arising out of this Agreement through negotiation and action to resolve them. In the case of breach of contract, the Client shall have the right to terminate the contract with immediate notice provided a period of 30 days has passed since notification of the breach with no satisfactory resolution.

4.1 CHC Digital shall be entitled to terminate this Agreement, by registered letter with acknowledgement of receipt, (i) at any time, by giving the Client notice to such effect, if the Client fails to make full payment on invoices issued to the Client, or any other amounts due to CHC Digital under this Agreement, within 30 days following the receipt of CHC Digital’s written notice to cure within 30 days, (ii) in case of breach by the Client of any of its obligations under this Agreement, by giving the Client 90 days prior notice to such effect, if the Client fails to cure the default within the 30 days following receipt of the CHC Digital’s written notice to cure.

4.2 Either party may terminate the contract at their convenience by providing 90 days written notice of termination. In the case of such without cause termination of the contract, the Client shall be required to pay the agreed outstanding amount as well as any expenses or costs approved in writing prior to such termination.

5. CONFIDENTIALITY
5.1 For the purposes of this Agreement, “Confidential Information” means, in relation to either party, information (whether in written, electronic or oral form) belonging or relating to that party, its or their business, affairs, activities, products or services which is not in the public domain and which (i) either party has marked as properly proprietary or confidential, (ii) either party, orally or in writing, has advised the other party is of a confidential nature or (iii) due to its character or nature, a reasonable person in a like position to the recipient of such information under this Agreement, and under like circumstances, would treat as confidential. For purposes of clarity, with respect to the Client, Confidential Information shall include all technical or commercial know-how, specification, inventions, processes or initiatives with respect to the Client or any of its Affiliates.

5.2 Each party shall keep confidential and refrain from making any use whatsoever otherwise than for the purpose for this Agreement, for the term hereof and after its expiration or termination on any grounds, of any and all information relative to each of them and their respective business which is not in the public domain and of which they are or may become aware in connection with this Agreement and its performance, and shall adopt all reasonable measures necessary to cause such confidentiality to be maintained also by their respective employees, consultants and professional advisors.

5.3 Neither party may use nor take advantage of any such Confidential Information without the other Party’s prior consent, even after the end of this Agreement.

5.4 CHC Digital will not, under any circumstances, release personal or contact details of any individual held on its files with any third party including but not limited to the parties held within this Agreement.

6. LIABILITY AND INSURANCE
6.1 Neither the Client nor CHC Digital shall have any liability for any expenses, losses, claims, liabilities or damage whatsoever, whether direct, indirect or consequential, incurred or suffered by the other party as a result of undertakings contained herein including but not limited to any event organised hereunder and/or introductions made by CHC Digital to the Client.

6.2 CHC Digital may have in its possession physical property belonging to the Client and agrees to take reasonable precautions to safeguard it. The Client acknowledges and agrees that title and liability to any physical property belonging to the Client remains with the Client and is not passed on to CHC Digital or any third party including but not limited to journalists, publications or individuals. The Client expressly acknowledges and agrees that any such property left with CHC Digital, or passed on to third parties pursuant to the services CHC Digital is providing, will be at the Client’s own risk and insurance.

7. NO AGENCY OR PARTNERSHIP
7.1 The relationship of CHC Digital to the Client will be that of independent contractor. Nothing in this Agreement shall constitute or be deemed to constitute a partnership between the parties and neither party hereto shall have the express or implied right or authority to assume or create any obligation on behalf of or in the name of the other party, or to bind the other party in regard to any contract, Agreement or undertaking with any third party.

8. NOTICES
8.1 All notices to be given hereunder by the Client shall be sent by fax, registered or recorded letter, first class post, email or by hand to CHC Digital offices at its registered office unless otherwise notified by the Client.

8.2 All notices to be given hereunder by CHC Digital shall be sent by fax, registered or recorded letter, first class post, email or by hand to the Client at its registered office unless otherwise notified by the Client.

9 GENERAL
9.1 The headings used herein are for convenience only and shall not be used for the purposes of interpretation.

9.2 This Agreement shall replace any previous Agreement entered into by the parties.

9.3 This Agreement may be signed in any number of counterparts, all of which taken together shall constitute one and the same Agreement. Any party may enter into this Agreement by signing any such counterpart.

9.4 A person who is not a party to these terms and conditions of this Agreement has no right under the Contract (Rights of Third Parties) Act 1999 to enforce any provision of these terms and conditions but this does not effect any right or remedy which exists or is available apart from that Act.

9.5 Each party undertakes to the other that it will comply with the Data Protection Act 1998 insofar as it is relevant to this Agreement.

9.6 This Agreement and any dispute or claim arising out of or in connection with it or its subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with English law. Any proceedings relating to any dispute or claim under this Agreement shall be subject to the jurisdiction of the courts of England and Wales provided that if the dispute or claim is brought by the Client or an Affiliate of the Client that dispute or claim may be brought in the courts of the territory in which that Affiliate is situated.

IN WITNESS whereof the parties hereto have caused this Agreement to be active based on the signature of the SOW presented to the Client when duly signed by their authorised representatives.

CHC T&C’s

CONSULTANCY AGREEMENT

This consultancy Agreement (“Agreement”), effective as of the date stated on the Scope of Work (the “Effective Date”), is entered into by and between:

CHC Digital LIMITED, a UK registered company under number 8833313 and with its registered office at 21 Fleet Street, London, EC4Y 1AA, UK (“CHC Digital”);

and

Addressee of the presented and signed Scope of Works (SOW) (the “Client”)

TERMS:

1. DURATION
1.1 This Agreement shall run for the term stated on the SOW, extending no longer than 3 months from the Effective Date (the “Term”) or until terminated in accordance with the provisions of clause 4.

1.2 For the purposes of this Agreement, the Client shall mean the Client and shall include affiliate, related or subsidiary company of the Client.

2. SERVICES
2.1 CHC Digital will act as consultants to the Client in relation to online development services (the “Services”).

2.2 The key services and activities to be performed by CHC Digital with respect to online development services will be stated in the presented SOW.

2.4 Separate charges will be applicable for additional services including but not limited to Media Buying, web hosting, domain transfer, domain purchase and third party engagements as standard.

2.5 Should the Client put in to production any IP created through the services of CHC Digital it will engage CHC Digital by way of separate service Agreement for those production services.

3. CONSIDERATIONS
3.1 In consideration of the services provided by CHC Digital as outlined in clause 2.2, the Client shall pay to CHC Digital the amount stated on the signed SOW for the services of CHC Digital (the “Online Development Services Fees”).

3.2 In addition to the Fees detailed in 3.1, the Client will remit to CHC Digital all expenses incurred in relation to the services of CHC Digital including but not limited to printing, couriers, postage and approved travel and accommodation (business class for any flights over 4 hours), and subsistence costs of CHC Digital employees of €75/£75 or US$100 per person per day.

3.3 Should CHC Digital create, organise or produce any event other than the services provided for in point 2 for the Client, a separate fee for such services will become payable only where agreed in writing in advance of any services/event.

3.4 The Client will remit to CHC Digital any and all costs and fees within 14 days of receipt of invoice.

3.5 Unless instructed otherwise, CHC Digital will deliver all invoices to the Client at its registered office.

3.6 The Client shall pay the fees dues to CHC Digital by transfer into the following bank account:

Bank: Coutts, 440 Strand, London WC2R 0QS
Details will be provided on the invoice

3.7 It is understood that all fees and other expenses as provided by clauses 3.1 to 3.6 above must be considered as exclusive of all VAT, taxes and/or withholdings, if any.

4 TERMINATION
The Parties shall take all reasonable measures to settle disputes and controversies arising out of this Agreement through negotiation and action to resolve them. In the case of breach of contract, the Client shall have the right to terminate the contract with immediate notice provided a period of 30 days has passed since notification of the breach with no satisfactory resolution.

4.1 CHC Digital shall be entitled to terminate this Agreement, by registered letter with acknowledgement of receipt, (i) at any time, by giving the Client notice to such effect, if the Client fails to make full payment on invoices issued to the Client, or any other amounts due to CHC Digital under this Agreement, within 30 days following the receipt of CHC Digital’s written notice to cure within 30 days, (ii) in case of breach by the Client of any of its obligations under this Agreement, by giving the Client 90 days prior notice to such effect, if the Client fails to cure the default within the 30 days following receipt of the CHC Digital’s written notice to cure.

4.2 Either party may terminate the contract at their convenience by providing 90 days written notice of termination. In the case of such without cause termination of the contract, the Client shall be required to pay the agreed outstanding amount as well as any expenses or costs approved in writing prior to such termination.

5. CONFIDENTIALITY
5.1 For the purposes of this Agreement, “Confidential Information” means, in relation to either party, information (whether in written, electronic or oral form) belonging or relating to that party, its or their business, affairs, activities, products or services which is not in the public domain and which (i) either party has marked as properly proprietary or confidential, (ii) either party, orally or in writing, has advised the other party is of a confidential nature or (iii) due to its character or nature, a reasonable person in a like position to the recipient of such information under this Agreement, and under like circumstances, would treat as confidential. For purposes of clarity, with respect to the Client, Confidential Information shall include all technical or commercial know-how, specification, inventions, processes or initiatives with respect to the Client or any of its Affiliates.

5.2 Each party shall keep confidential and refrain from making any use whatsoever otherwise than for the purpose for this Agreement, for the term hereof and after its expiration or termination on any grounds, of any and all information relative to each of them and their respective business which is not in the public domain and of which they are or may become aware in connection with this Agreement and its performance, and shall adopt all reasonable measures necessary to cause such confidentiality to be maintained also by their respective employees, consultants and professional advisors.

5.3 Neither party may use nor take advantage of any such Confidential Information without the other Party’s prior consent, even after the end of this Agreement.

5.4 CHC Digital will not, under any circumstances, release personal or contact details of any individual held on its files with any third party including but not limited to the parties held within this Agreement.

6. LIABILITY AND INSURANCE
6.1 Neither the Client nor CHC Digital shall have any liability for any expenses, losses, claims, liabilities or damage whatsoever, whether direct, indirect or consequential, incurred or suffered by the other party as a result of undertakings contained herein including but not limited to any event organised hereunder and/or introductions made by CHC Digital to the Client.

6.2 CHC Digital may have in its possession physical property belonging to the Client and agrees to take reasonable precautions to safeguard it. The Client acknowledges and agrees that title and liability to any physical property belonging to the Client remains with the Client and is not passed on to CHC Digital or any third party including but not limited to journalists, publications or individuals. The Client expressly acknowledges and agrees that any such property left with CHC Digital, or passed on to third parties pursuant to the services CHC Digital is providing, will be at the Client’s own risk and insurance.

7. NO AGENCY OR PARTNERSHIP
7.1 The relationship of CHC Digital to the Client will be that of independent contractor. Nothing in this Agreement shall constitute or be deemed to constitute a partnership between the parties and neither party hereto shall have the express or implied right or authority to assume or create any obligation on behalf of or in the name of the other party, or to bind the other party in regard to any contract, Agreement or undertaking with any third party.

8. NOTICES
8.1 All notices to be given hereunder by the Client shall be sent by fax, registered or recorded letter, first class post, email or by hand to CHC Digital offices at its registered office unless otherwise notified by the Client.

8.2 All notices to be given hereunder by CHC Digital shall be sent by fax, registered or recorded letter, first class post, email or by hand to the Client at its registered office unless otherwise notified by the Client.

9 GENERAL
9.1 The headings used herein are for convenience only and shall not be used for the purposes of interpretation.

9.2 This Agreement shall replace any previous Agreement entered into by the parties.

9.3 This Agreement may be signed in any number of counterparts, all of which taken together shall constitute one and the same Agreement. Any party may enter into this Agreement by signing any such counterpart.

9.4 A person who is not a party to these terms and conditions of this Agreement has no right under the Contract (Rights of Third Parties) Act 1999 to enforce any provision of these terms and conditions but this does not effect any right or remedy which exists or is available apart from that Act.

9.5 Each party undertakes to the other that it will comply with the Data Protection Act 1998 insofar as it is relevant to this Agreement.

9.6 This Agreement and any dispute or claim arising out of or in connection with it or its subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with English law. Any proceedings relating to any dispute or claim under this Agreement shall be subject to the jurisdiction of the courts of England and Wales provided that if the dispute or claim is brought by the Client or an Affiliate of the Client that dispute or claim may be brought in the courts of the territory in which that Affiliate is situated.

IN WITNESS whereof the parties hereto have caused this Agreement to be active based on the signature of the SOW presented to the Client when duly signed by their authorised representatives.

Some Of Twitter’s Most Entertaining Tweets

January sucks, right? Christmas is over. The weather is getting worse and lets face it, your clothes are considerably more tight than before all those Christmas chocolates. CHC Digital care. We care about you. Yes, you. We want you to smile and not let January get you down so indulge us for a moment. Allow us to cheer you up….if only very briefly. When this blog ends, it will unfortunately be January. Unless you are reading this after January then……CONGRATULATIONS! Wasn’t January awful? But for the rest of us. We are live. In January. Anyway, let us have a look on the lighter side of life.

Twitter, something that we all know and love, it is a great way to discover what’s going on in real time across the globe and famed for being able to show you small, digestible chunks of information on your timeline that are tailored to suit you. You choose who you follow, meaning, you choose what you see on your timeline. But if Twitter was just there to show you small bits of information then it wouldn’t be much fun, would it? For a large majority of Twitter users, it’s not just about the latest news or what Lauren’s watching on TV as opposed to doing her work that’s long overdue. It’s about the fact that Twitter has no structure, it is a place where people can see funny comments, photos or jokes about something relevant to them.

Each year, we tweet nearly 200 billion times. This means that Twitter is such an active platform that when there’s tweets about something in the news or a particular event, there’s funny tweets in equal proportion. We thought we’d spend a bit of time finding some of these small chunks of laughter & quick wit to share with you. Enjoy!

Capture

Case closed.


funniest-tweets-ever-50-cent

50 Cent has clearly forgotten his roots. His grandmother has not.

funniest-tweets-ever-nickelback

Sean Cranbury has saved many people much pain. Thank you, Sean.

funniest-tweets-ever-suspect

The perfect crime.

tweet1

Priorities are everything.

tweet2

But goddammit, we will look good in the mean time.

tweet3

A point well made.

tweet4

A new land. A new life. Good luck, Josh. I reckon you will need it.

tweet5

Credit where credit is due.

tweet6

Love can be a confusing emotion……and finally….

tweet7

Argument OVER.

I hope this helps ease your January blues. Be strong. Its over soon.

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We want a winner. Join our team!

After a really great year and some recent victories. We are expanding once more. We need a Business Development & Account Manager.

We are looking for a top-level Business Development Manager for a London based Design & Marketing Agency. We are a flexible team of talented digital entrepreneurs, driven by originality and passionate about invention. We are now looking to take on an in-house Business Development Manager to work as part of our team to take our clients and company to the next level. The opportunities are infinite. We are a rapidly growing company and we offer great career prospects with multiple opportunities to boost your earnings & lead your own team. We believe in rewarding ingenuity and hard work, there are UNCAPPED bonus schemes in place which will recognise your success. We want a winner.

What will the job entail?

– Take ownership of companies sales by identifying opportunity for brand development within strategically important accounts
– Target key accounts to further develop the brand portfolio
– Manage day to day client relationships
– Having a beer on a Friday
– The breadth of skills required to take a sale from ‘cradle to grave’
– Confidence approach
– An innate desire to be successful and a willingness to make the commitment that this requires as well as the resilience to deal with the inevitable bad days
– A track record of high achievement in previous roles
– Enjoyable, social and challenging working environment.
– Targeting clients, initially creating interest through your telephone sales skills before meeting them face to face to close the deal

Key Qualities for the role:

– A strong desire to succeed and implement action plans to secure results
– Is able to demonstrate a track record of delivering and managing a number of key projects at the same time
– Highly self-motivated with the ability to work on their own
– Demonstrates strong relationships with previous customers
– Self-starting, entrepreneurial & highly adaptable in a rapidly changing market place
– Conversing and negotiating confidently and successfully with senior decision makers in the corporate world

If you think you have these qualities, or would just be interested in a friendly, informal chat, please contact us here

Salary – £21,000 – £45,000.

The Most Promising Social Media Platform of 2015

Congratulations, you have made it to the second week of 2015! And whilst your mood might have declined ever so slightly being as you’re back in the world of work and inevitably, back to reality. The use of Social Media certainly hasn’t. It is time to put down the cake and get motivated.

Screen Shot 2015-01-15 at 12.09.04

So, now the Christmas festivities and New Year celebrations are over, it’s time to focus on what we can do to benefit our businesses in the coming year. Being a digital marketing agency, we thought, why not start with Social Media? How do we know what can benefit your business in the New Year? We here at CHC Digital can actually predict the future. Technically, we could just supply you with lotto numbers and you can become a millionaire but where is the fun in that? We would much rather help you make millions with your business! It will be far more rewarding. You will thank us in the long run. We will include some events that will happen in 2015 to get you excited for the new year.

2015 Fun Fact – London Bus’s will be re-named to “Busy User Transportation Terminals” or B.U.T.T. The change will be relatively unsuccessful and will only last 3 months. The re-branding exercise proved to be a pain in the B.U.T.T.

Screen Shot 2015-01-15 at 12.26.49

Social media experts like ourselves are constantly looking for the best place to be in the world of social media and we thought we’d give you an insight into where that place actually is.

Towards the end of 2014, Instagram reached 300 million monthly active users, 16 million more than its main rival Twitter. This growth has, of course, continued into early 2015 and gives us reason to believe it’ll do the same in 2016. Reason being, although Social Media giant Facebook has over 1 billion registered users, the amount of these that are active remains unclear. What is clear though, is the huge growth that both Twitter & Instagram continue to show.

2015 Fun Fact – In an attempt to strengthen ties with South America, the President of The US will adopt a Llama. Mr. Obama will name his new pet “Osama”. This will inspire a reality TV show. “Barak Obama’s Osama the Llama” will be cancelled after 2 short weeks.

Screen Shot 2015-01-15 at 12.29.10

We feel that going into 2015, as a business, the best place for your company to be is on Twitter & Instagram. Facebook is a good platform to use but to see impressive results, an advertising budget and Facebook Advertising professional is required (in most cases that is). Twitter & Instagram, on the other hand, do not. At most, all that would be needed to see positive results on the both of them would be a professional Social Media manager.

Twitter & Instagram don’t require any advertising budget to access your following, unlike Facebook who, once you’ve gained a large following, then make you pay for that following to see your content that’s being posted on their feed. This reason, coupled with the fact that these two Social Media sites are showing the most impressive growth in terms of active users means that using them in 2015 is surely a no brainer.

2015 Fun Fact – You will get in touch! with CHC Digital & we will help your business reach the next level!

img-thing

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Turn your WordPress into a WordYES! (3 Simple Tips for Improving Your WordPress Website)

1. Stylish AND Functional

Bad web designers often make the mistake of focusing their efforts on making a website look pretty as opposed to making it functional. This approach is a big mistake when wanting to create a beautiful user experience; a visitor requires functionality AND beauty. Not one or the other. Your Taylor Swift tribute website may look great with all the latest pictures from Taylor’s tour of Malaysia but if it affects the usability, I shall not wait around. I shall find a rival Taylor Swift fan site and never return.

Yes, these fancy, unique designs are great but when not created efficiently, they are typically a usability nightmare. The average web user expects a certain standard and has a million other websites fighting for their attention. If your site is not easy on the eyes and the brain, it will frustrate the user and what do they do when they get frustrated? They leave. It’s like when Avril Lavigne started to add rap parts to her songs. Come on Avril, stick to what we expect. We appreciate the effort but seriously, stop.

It takes two to tango! So make sure that your style and functionality are dancing to the same awesome beat.

DanceMeme

There’s nothing wrong with sticking to the basics and using a standard blog layout (a header, followed by the main content and a sidebar, followed by the footer). These basic design layouts don’t stop you from standing out from the crowd. There is a lot that can be done to make them striking. Let’s face it, Pitbull has been releasing the same song for the past few years but with different titles and collaborations. I know Pitbull is not a great example but some people like him. If you have as many fans of your website as Pitbull’s music does, you are doing very well. Please make your website better than Pitbull and his music. Please. For the rest of our sanity.

Pitbull-Meme

2. Make Navigation Easy and Obvious

Navigating through your site should be effortless for the end user. They should have one or more navigational elements presented to them that make it easy for them to find what they are looking for.

These are the navigational elements that users are familiar with. These are a safe bet when making your site easy to navigate through. If I cannot find the exact information about Vanilla Ice that I came to your website to find, quickly, I shall find somewhere else. Maybe that rival Taylor Swift fan site has a detailed list of stores where I can pick up a “Ice Ice Baby” dressing gown?

Screen Shot 2015-01-08 at 12.20.19

3. An informative Homepage

Most of the time your homepage will be, by far and away, the most visited page on your site. This is because it is an obvious entry point, much like a front door on a house. If you can walk through the door, you’re not going to try and climb through the windows, are you? If you generally enter houses through a window, you are entering houses incorrectly. You need to work on your basic entering property skills before you build your wordpress site. Priorities.

In addition to being an obvious entry point, it is an obvious next step for people when they first visit your site through any page.

The fact the homepage is the most visited page means that making sure it is easy to understand and informative is essential. The homepage should include the navigational elements listed above and be simple, but effective. Think of it as a news article headline, it needs to be simple enough for a person to easily digest, informative enough to give the person an idea of what to expect and intriguing enough to encourage the person to read on.

In summary the essentials are: clean design & simple, easy navigation, informative homepage, be better than Pitbull and Vanilla Ice wholesaler information. If you can nail the above tips then you will be well on your way to having a thoroughly engaging website. Thanks for reading & good luck with improving your website!

Be sure to get in touch! with us if you want to take your WordPress website to the next level!

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6 Reasons Why Your Website Is Upsetting Santa

HO HO NO! Santa is not impressed with you, readers.

It is the most wonderful time of the year. All of us from CHC towers want to wish you a merry christmas but you will have to earn a happy new year. Word has gotten out that you barely made Saint Nick’s nice list. Mr. Claus admired your online attempts but he is very disappointed that you really did not kick on in 2014. 2015 can be your year and consolidate yourself on the nice list for eternity.

Santa has kept up with the times. So why haven’t you? Santa is on twitter, Facebook and instagram. He blogs, vlogs & podcasts. I have a sneaking suspicion that he is also on Tinder but keep that under your hat. You know how Mrs. Claus gets, especially with Santa’s recent amount of “working late” excuses.

santatinder

But how do we get you & your small business back on Santa’s good side? Here are 6 reasons why we think your website is upsetting Santa!

1) Visually:

“I love your excessive use of yellow” – Said no one ever.

Is your website a Rudolph or a Donner? What does Donner look like? Yeah, exactly. No one knows. Donner could be sitting beside you on a bus and you wouldn’t know. It would be weird that a reindeer is sitting on a bus but that is not the point. Back to your website. You want it to make a great first impression. We all love developers but they often are not that design savvy. Their priorities lie in the smooth running of the website. A beautifully designed website can dramatically improve the user experience. Your message can roll off the screen and into the users heart.

Make sure your website designers believe in love on the inside and OUT!

Meme1

2) Lacks Focus & Message:

“I loved how long it took for me to understand what you were selling” – Yeah, no one said that ever either.

What is the point of your website? You only have a few seconds to capture and maintain your users attention. Especially when “All I Want For Christmas” by Mariah Carey is coming to an end on his youtube tab. For example, if you are selling anti-depressants for elves, it’s crucial that your user (Santa) knows who you are, what you do, how & where they can get the cure for low elf esteem.

Those elves need to get back to school to learn the Elf-abet! Too much time has been missed.

GrumpyCat

3) Hard to Find (Poor SEO):

“It is a great idea to make your website impossible to find” – Aye, same same.

Google is no longer just a search engine. It is a league table. The best place to bury a dead body is the second page of Google. There is very little point in creating a glorious website without anyone to see it. It may as well be at the bottom of the sea. What did the sea say to Santa? Nothing, it just waved.

Santa may find your well behaved children in the middle of the nowhere but the standard user will not find you or your business. However, the evolving nature of search engines means you may not keep reaching the top spot as your competitors adjust their search terms. Here at CHC, we offer advanced SEO. This is an ongoing service that ensures the continued development of your own search terms to keep you in the best possible position.

Santa has a clever way of using SEO. Mr. Claus tends to hire a smelly elf as CEO because he gets RANK.

SEOmeme

4) Uses Flash:

“You know how everyone uses their phones to go online nowadays? I really commend you for not going with the flow.” – Nope. No one.

Flash does not work on Apple mobile devices and Santa is always on the go. St. Nick needs to check his various apple products throughout the Christmas period. The iPad alone represents a 1/4 of all web traffic and Adobe are kicking it to the curb for mobile devices. Think about it, is the dancing elf on your homepage really necessary? Just because you find it funny, doesn’t mean that everyone else does. Your website must suit everyone, you cannot be elfish about this.

Unless you don’t want Santa to find you. What are you? Claustrophobic?

Memeflash

5) Content:

“The last blog posted in 2005…..inspirational idea” – Someone might have said that, but very sarcastically.

Your content needs to be consistent. Plenty of small businesses are capable of creating brilliant and fresh content but will not do it enough. 1 blog a year is not enough. Your content is not Santa Claus. We expect it more than once a year. Consistent blogs will hugely help your SEO and help show the world that you are a thought leader. It is time to show off your knowledge rather than thinking it is your secret weapon. No more being a mince spy.

What’s Santa’s secret weapon? The fact that he is still able to go down the chimney despite it being declared unsafe by the Elf and Safety Commission. However, commuting via chimney does soot him.

Contentmeme

6) Awful user experience:

“I spent so long trying to find the buy button…..it was so much fun” – You do understand sarcasm, yes?

The user experience is everything. Every successful company has a superb user experience. The experience must be easy and painless. How did Santa get so popular? It is no coincidence that all you have to do is write a list of things you want and place them up the chimney. It could help that Santa gives away free presents but the user experience, without a doubt, is superbly enjoyable. A great user experience can do wonders. It is proven to increase sales, brand awareness, improve Google search results and generate happiness even in the most scrooge like characters.

How did Ebenezer Scrooge win the football game? The ghost of christmas passed!

Merry Christmas from all here at CHC Digital. Get in touch! to talk about creating a website that will make Santa delighted!

CHC Digital want your website with a nose so bright, to guide the user’s sleigh tonight.

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Santa’s Social Media Naughty List

This is obviously a very busy time of the year for Santa Claus and we thought we could help the old boy out with his naughty list. Here are 5 of our lowlights. Hopefully lessons have been learnt, if not, see you next year!

1) Transport For London

TFL Overground (@LDNOverground), back in April 2014, felt that the best way to reply to a frustrated customer who was subject to delays would be to advise him on his travelling times:

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Mr Brown later received an apology from the company but wasn’t satisfied with the apology and emailed customer services in the hope it was taken seriously. Social media is a great way to build up a warm fuzzy feeling around your brand. Through real time response and digital customer service, you can turn a negative into a positive. Alternatively, like Transport For London, you can turn a negative into a SUPER negative. You have been warned.

2) The Bonneville

The Bonneville (opened in June 2014) was, at the time, in its first week of opening and holding a launch party. During the event, someone was stabbed over the road and entered the pub asking for help. This unfortunate event led to some shockingly insensitive tweets from the pub:

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Of course, in typical social media fail fashion, the company followed up their tweets with a very ‘sincere’ apology the next day. It is always nice to use articles like this as an educational launching pad. What can we learn about these dreadful tweets? You would like to think that poking fun at a stab victim would be fairly obvious but just incase you didn’t know……don’t do that…

3) Chrysler

Ever tweeted from the wrong account? Not much of a big deal when managing your personal accounts but when managing an account professionally it’s a disaster! Here’s an example of what can happen if you’re not careful:

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After dropping the f-bomb, it’s no wonder the agency responsible lost Chrysler Autos as a client. I cannot help but feel sympathy for the poor individual behind it. Of all of the tweets for you to accidentally post on behalf of your client. No one would have minded if you accidentally posted about Chrysler’s love of ice cream. It certainly did not help that the Chrysler slogan at the time was “Imported from Detroit.”

4) HMV

If you’re looking at firing your Social Media Manager, make sure they no longer have access to the account. Here’s the reason why, courtesy of HMV:

HMV Twitter feed

HMV Twitter feed

I doubt this person had very much chance of a healthy redundancy payment after this online outburst. Change your passwords, people. And not to “password”.

5) Celeb Boutique

On the day of the famous Aurora shooting in the US, Celeb Boutique showed us exactly how devastating the lack of hashtag research can be. Celeb Boutique assumed that the “Aurora” trend was about a Kim Kardashian inspired dress of theirs. Little did they know, it was about a mass shooting at a cinema in Aurora, Colorado.

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Unfortunately, it turned out that Celeb Boutique’s PR agency were not based in the US and were clearly braindead.

Social Media, like life, can be simple. Just don’t be an idiot and we can all have a good time. Get in touch! and let’s make your social media strategy remain firmly on Santa’s nice list.

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Why Do I Need A Website?

Do I really need to explain why you need a website? Really?

REALLY?!

Ok, if you insist.

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Yes, there was a time when people used the newspaper to see what’s on the telly and The Yellow Pages to look for their local plumber. For the large majority of consumers, That ship has sailed. The ship has sailed to the new world in search of new spices and to continue Spanish colonisation of the world but that’s a different story. If you want to read about that, buy a history book. This is a digital blog, stupid.

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A large majority of consumers, from all age demographics, use the internet as their first point of contact when looking for information on something/someone. This includes businesses. It is the best way to find out the information you’re looking for quickly and easily. This makes having a website very important. I don’t want to frighten you but your rivals have a pretty brilliant website. It makes me like your rivals more. Your rivals don’t have a website? Excellent! You can be pioneers in your field. You can be like Christopher Columbus but instead of “discovering” America, you can set up a website.

A website is almost like an online, mass distributed CV for your business. It is an opportunity to show people what your company has to offer on an international scale. According to Profit Works’ 93% of business purchases decisions start with a search engine. This means, if you don’t have a website you could be limiting yourself to just 7% of your target market. Aside from that, the lack of web presence could mean that people who find out about your company offline could be deterred from your company. So, they’ve been told about your company and are pretty keen, they take to google to look it up and find absolutely nothing. How are they going to contact you? How are they going to find out more? They can’t.

A website means that you are no longer limited to the physical proximity of your business. Your business can be based in London and you could have consumers in New York. Of course, this depends on what type of business you’re running but it is one of many upsides to having a website that is worth mentioning.

At the very least, your website is a basic source of information that can be accessed easily. It offers an insight into your company and can be the deciding factor for a consumer when making their decision on what company is right for them.

Despite what’s been said in previous paragraphs, if your website hasn’t been done properly, it might as well have not been done at all.

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With each sentence of this blog that you are reading, you are losing business. Quick! Stop reading this and hurry up! You need a website. Luckily, we can help so get in touch!!

Seriously?! You are still reading this?!?! Think of the loss of earnings!

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Social Media: Advertising or PR?

Every business wants something different from Social Media. Every business REQUIRES something different from Social Media. It is key for your business to establish what is required. It is also key to set REASONABLE targets. The majority of agencies will not be able to make your wedding video a “viral sensation”. I am not saying that it is impossible but the odds of your wedding video being successful without you looking like a fool, will be low.

It’s always hard to know what to expect when investing in Social Media management for your business; the social landscape for marketers is still a place where rules are yet to be written. Some companies view their Social Media as a form of PR because of the convenient, fast paced interaction between brand and customer. Social Media is a real-time, open dialog between company and customers. This environment requires the kind of rapid turnaround and message controls that PR groups excel at. This means, you wouldn’t be wrong in saying Social Media is, in fact, PR. It is important to be VERY careful when playing with real time response and reaction. It is also very important to not be a complete fool, like our friends Kmart.

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Sending condolences: Fine. Adding your promotional Hashtag: #NotFine

“I am very sorry for your loss. BUY MY PRODUCT!”.

Let’s not just focus on the negative and see how well it can be done.

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Great job, Seamless. The food was still late but you can’t win them all. Let’s hope that Amy’s food arrived and was worth the wait.

On the other hand, Social Media also allows you to build a large following, sell and inform people. Social doesn’t have to be used to ensure that existing customers are happy, it can be used to attract new customers. If you’re pushing out information about your brand and what you offer as a company to a large number of people then that is, of course, advertising, So…In simple terms, Social Media can be used for PR and Advertising. It depends on what you’re expectations are and what you are looking to achieve from the use of Social Media and what goals you use to define success.

If you want to engage in conversation, build and maintain a healthy relationship with your customers and post information about the company then your effort on Social are probably going to be PR orientated.

If you want to build a large following, tap into real-time conversations in your area of business and make sales through Social then your efforts are going to be predominantly sales orientated.

Essentially, Social Media is both but you should put more emphasis on what suits your company without losing track of the other. Is it a cop out to start the blog asking if Social Media is PR or Advertising and end the piece with the answer being both? Yes. Definitely. Send your complaints to @CHCDigital and our customer service team will look after you.

Does your business require digital advertising & PR? What a coincidence! That’s exactly what we specialise in. Get in touch!

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Social Media Scares Me, I Hate it & I Don’t Know What to Do With It

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So….. You are told that your company needs to be on Social Media and have decided to give it a try. You’ve created an account but you’re struggling to remember to post every day and it often gets put off because it seems like such a thankless task. Only your Aunt is engaging with your posts. It has been two weeks and you don’t have 8 million Facebook likes. What’s the point?

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Social Media can often be treated as if it’s a burden and the poor short term results can make it seem pointless (No offence, Aunty Jill). Like most things in life, you get out of Social Media what you put in. If you’re tweeting irregularly and aren’t interacting with other users, there’s no wonder you’re not getting the results you feel you deserve. Your content needs to be consistent & engaging. It is also a social space. You need to talk with your followers. Not at them. If you went to a party and only spoke AT people, without listening, you are clearly an as**ole and will not be invited to any of my parties. Same same. Don’t be a digital as**ole.

When managing your Social Media platforms, you don’t have to go on and manually post every day. Buffer, a third party application that can be used on the internet and in the form of an iOS/Android app, is a content sharing platform that allows you to schedule your content. This
simple tool will enable you to post your future content. Social Media is a 24 hour game so you can schedule content all through the night if you want. No more setting your alarm at 3am to post a hilarious meme. You will be forgiven to have a few hours sleep. Maximum 5. After that, back to work. I am not running a charity.

Now you’ve mastered how to manage the content, all you need to do is make sure it’s consistent and of value to your target market. All of which is easily doable with the use of Buffer and some investment of time. Don’t fall into the trap of using other people’s content or posting a ‘funny’ picture that’s already been posted thousands of times online. This doesn’t give anybody incentive to follow you.

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To cut a long story short, if you’re a beginner on Social Media, all you need to concentrate on is investing some time into creating a strategy that suits your business, produce good content and positively interact with other Social Media users. Someone has to start the conversation, don’t they?

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Are you terrified of all things social? Get in touch! and let’s see how we can help!

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Why Social Media Won’t Die Anytime Soon

“The Twitterbook? That won’t last.”

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Sorry, Grandma. It is time to accept that Social Media is going nowhere. It will outlive you and your children and your children’s children and your…..well, maybe not them. The robotic revolution would have destroyed mankind by then. We had a good run. Do not worry, our future robotic overlords were merciful in mankind’s demise. Until the moment when computers decide to turn humanity back to factory settings, Social Media won’t be going anywhere. In fact, it is likely that the use of Social Media will increase in the next year.

Here’s why:

– Since 2012, Facebook has grown approximately 17 percent to 95 million monthly active users. Twitter’s increase, almost double that of Facebook’s, was 44 percent. Bring their number of monthly active users up to 218 million.

– Brand to consumer activity is growing rapidly. The amount of messages sent to brands using Twitter and Facebook has seen an increase of 175 percent.

Both of these points are relevant when arguing that Social Media is nowhere near dying out but it’s the second one that is most interesting. It shows that it is becoming increasingly popular for consumers to contact brands using Social Media. Your business needs to hoover up as much money as it can and quickly. At first, it will be cute when your iPad wants to start up a coffee shop. Before you know it, your iPad would have taken over your business in a hostile takeover as the robot rebels begin to become organised.

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With the stats in mind, there is no better time to change your approach to the way you market your brand. Social Media is soon becoming the best way to market your business online. Why miss out? All the cool kids are doing it. You are cool, right?

Despite being an ideal place for companies to sell their services or products, Social Media isn’t popular for that reason. Social Media is popular because it allows people to do what they love doing most, be nosey. Are you wondering what Jenny had for dinner last night? Wonder no more, she probably posted a picture of it on Instagram last night. Accompanied by a‘#foodporn’ caption. If she didn’t, it probably wasn’t worth seeing anyway.

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It is also an invaluable source of information. Instead of waking up and buying the morning newspaper, people can now scroll down their Twitter feed and find out all the information they want to know and it will be relevant to them. You can pick and choose what you want to follow and customise your feed to suit your interests. There’s no longer any need to flicker through a newspaper until you find something you want to read, you can just click the link to it that’s on your feed. In addition to that, Twitter doesn’t just provide news in real time, it generates conversations around that news. Within minutes, there are often various funny tweets in relation to the latest bit of news and hundreds of people basing their conversations around it. This is an excellent way to engage with new people and adds a whole new dimension to the way we are informed about what’s happening around the world.

Long Live Social Media! All hail our new robot gods!

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Get in touch! and let’s show you why everlasting Social Media is a positive thing!

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The Social Clown (Humour & Social Media)

Roll up. Roll up! It is time for this weeks CHC Blog. You must be so excited. You can purchase refreshments at the interval and please do not feed any of the animals. This week, we are looking at “The Social Clown”. Is humour via Social Media an effective way to tap into your ‘target market’ & get an edge over your competitors? It is a social space so an informal approach is always welcome but should YOUR brand be encouraged to be humorous on social media?

If you wanted to find a well known brand that doesn’t actively use Social Media, you’d have a job on your hands; most of the brands we know and love have recognised the power of Social Media and its convenience. If you’re unhappy with a product you’ve purchased from a well known retailer, what do you do? Tweet them. It is a welcome release of tension to approach a complaint with some comedy. It shows that you are acknowledging the issue without taking yourself too seriously. However, you must be careful. It is important to gage how upset the customer is.

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Social Media is a convenient way for companies to build and maintain a good relationship with their customers and make sure that any issues are dealt with in a way that suits them. Despite this being the main reason for well known brands to take to Social Media, there are some companies that have taken it a step further.

The likes of Paddy Power, EE and Tesco to name a few have been using Social Media to do more than just respond to feedback from their customers. They have used Social Media to entertain their following and have ‘banter’ with the general public. Now, we’re unsure about how effective these Social Media campaigns have been in terms of increasing their following and attracting new customers but, one thing we do know is that they’ve got people talking.

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All publicity is good publicity, no? Once again, we’ll let you be the judge of that. Your Ice Cream store should probably avoid posting potentially “edgy” material.

One thing we do know is that in terms of Social Media statistics, the companies that have adapted a humorous approach to their strategies have had a huge increase in their numbers. There’s no doubt about it, there are people out there that enjoy this approach to the use of Social and follow the brands because they find the content entertaining. Being ‘funny’ is definitely a good way to increase your following and get people talking but do you shop with Tesco as opposed to Sainsbury’s because their

tweets are funnier? Probably not but you will be much more aware of their upcoming sales/special offers because you already enjoy their content.

In summary, think of Social Media as socialising in the work place. You do not want to be too formal. Everyone values an entertaining story or joke but beware of offending anyone. Especially someone that you want to sell something to!

“Hey Stupid. You are stupid. Buy my junk!”

Be a likeable clown. Not an annoying one. Actually, don’t be annoying in general.

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Do you want to add humour & personality to your business’s online presence? Get in touch!

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The History of the #Selfie

Oscars selfie

Is there a God? What is love? Who let the dogs out? These are some of the world’s biggest questions. We lie awake at night searching for answers. An average person will think about what Meatloaf won’t do for love at least once a day. Today’s blog tackles one of mankind’s biggest mysteries – what are the origins of the #Selfie?

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The perpetrators are believed to be still at large.

The early roots of the #Selfie date back to the 1880’s and Vincent van Gogh. You were not cringing at Vinny’s selfies or “self portraits” were you? Instead you had deep respect. Maybe you will have more admiration for Kim Kardashian the next time she posts a picture of her massive backside.

Vincent van Gogh was infamous for painting pictures of himself and hanging them in the first social media platform, the “Art Gallery”. Artists would stroll around the “Art Gallery” posting notes on each others walls. In fact, a note from Matisse was found in Florence addressed to Picasso saying, “Looking good hunzo xoxo”.

There are many myths surrounding van Gogh chopping off his ear. Many believe van Gogh cut off his ear to give it to his girlfriend to prove his love. The reality is much more sinister; it was actually a consequence of one of the earliest forms of “trolling”. It is rumoured that van Gogh’s hero, Rembrandt van Rijn, posted a note under van Gogh’s self portrait saying, “Hey big ears lol ;)”. We are unsure if Rembrandt actually believed that van Gogh had big ears, but the damage was done. Van Gogh felt so embarrassed and believed that there was only one logical next step – to cut off his ear. No one would make fun of him for having one ear, or would they? Unfortunately, Vincent’s long-term partner was so disgusted with this drastic mutation, she ended the relationship, citing EAR- reconcilable differences.

The key message to take from this blog, is that in a modern world where people are self conscious and insecure, be proud of your selfie and don’t let the “Rembrandts” of the world bring you down. Take your selfies and hang them high in your “Art Gallery”.

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The Importance of your Digital Shop-Window

“We lived on farms and then we lived in cities and now we’re gonna live on the internet” – Sean Parker. The Social Network 2010.

Google is the new high street. We can find anything on any street in any country. No more picking specific areas because they suit what you need. Everything you need can be found at the touch of a button. This is both a positive and a negative. The positives are obvious: easier to connect and opens you up to a world of possibilities. The negatives can be much more cruel. There is nowhere to hide. Your shop that specialises in custom built banana cases may have received spill off by being geographically located near a bigger, more well known fruit case wholesaler. There is no geography online (not organically, anyway). You will live and die by the product. It is the survival of the fittest. You can however, help the fight for survival with a solid online presence. Thankfully, the banana case is a superb idea. You will be fine.

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Too many small businesses have terribly outdated websites or amazingly, none at all. Surely that in this day and age, everybody should know how necessary the website is for their business. It is the most basic and crucial marketing tool available. You are most likely to be discovered online. People do their research on products and companies before they make a purchase. If you don’t have a website or a poor one, you are very likely to miss out on potential business. How am I to believe that your banana case is the best around when you do not have the budget to create a decent website? Obviously business cannot be booming. You need to show off. If I see your incredible website, not only am I happy to spend more time on the website but it leads me to believe that your product is selling due to its high quality.

It is becoming increasingly difficult to gain attention online. There are thousands of websites for every niche industry in the world. So, when someone stumbles across your website, it is crucial that your digital shop window is immaculate to capture and maintain their interest. Make sure that you have spelt Banana correctly. It can be a bit tricky, I know. The website should be as flashy and eye catching as possible without losing any usability. You want the user to be informed about your banana case while keeping them entertained. You could have the world’s greatest advice about how to make a million pounds using your banana case on your website but if it is buried within dull text, no one will read it. The design should be impressive while easy on the eye, the text should be snappy and straight to the point. If your shop-window impress’ me, I will want to pop inside and have a look around. Christmas is just around the corner and I have a big family who would all find banana cases rather APEELING.

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Great pun.

How do we bring people to your shop window? You can explain to all your family and friends how great your banana cases are. You can go through the benefits of an unbruised banana and how all the opposite sex will desire you upon seeing you whip your banana out of the case. Let’s face it, your friends may not actually care. We should find your target audience, but how? Social Media! Social Media is always a superb way to find your target market and bring them kicking and screaming to your shop. Social Media supplies you with a wonderful opportunity create a wonderful story about your brand. You should always try avoid just trying to sell things on Social. “Banana Cases – 5.99 #GoodValue #Banana” will never work. It is a social space. Speak WITH people, not AT. Post interesting content that will make the users engage and interact with the brand, they enjoy your content which in turn will result in them enjoying your product.

The competition is fierce out there. Banana case stores popping up on every street corner. The very least you can do is have a great website that highlights the strengths of your product and a social media strategy to promote brand awareness and drive traffic to the website or your “shop window”. Once they see your amazing banana case website with the interactive peeling option, it will drive them BANANAS and they will be desperate to give you their money.

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So many Bananas. So few cases.

Do you need help creating & maintaining your digital shop-window? Get in touch! and let’s have a chat about how we can help!

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4 Ways to Monitor Your Brand on Twitter

Even when actively monitoring Twitter for brand mentions, there may be some that slip through the net. You may miss someone completely fangirling over your second hand celebrity footwear store. This post will show you what you need to do to ensure than you no longer miss any mention of Rihanna’s runners, Madonna’s moccasins or Beyonce’s boots.

1. Monitoring your brand mentions

This is a must, when monitoring your mentions it is important that you have both a strategy and the resources to be able to respond to the mentions, not just monitor them. Industry experts’ studies show that brands get an average of 39 mentions per day…

Do you know how many you get per day? Surely hundreds. I can only imagine that everyone is asking where they can pick up a dress shoe once worn by Maya Angelou.

Use a tool that can give you that data or create your own way of measuring how many mentions you get per day, week or month. If possible, go one step further and try to track what types of mention they are: Positive, negative, a link, a request for support, general customer service, questions, etc. You can be right there to answer any query Bridgette from Venezuela may have over Hasslehoff’s high heels.

Recognising how many mentions your brand gets will allow you to evaluate if you can handle the flow or if you need to grow your team/resources.

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2. Mentions without the @

You are probably unaware of the fact that, according to SocialMouths recent study, 30.72% of all mentions actually fail to include the @ handle. This means it’s very easy to completely miss the mention as you won’t be notified when the tweet is posted. An easy solution to this is to monitor important keywords and any variations in the brand name, as opposed to just reading your mentions, Twitter has a very handy search bar, make the most of it. Like this tweet from Colin from Ireland.

“I NEED 2 HAV CLOONEY’S CLOGS FROM CELEBFOOTWARE”

The Facts of Life Clooney’s clogs. Like George, get better with age.

The Facts of Life

3.Conversations around the brand

Not all tweets mentioning the name of the brand are directed at the brand itself. According to Mention, only 9.16% of these tweets start with the @. These are conversations happening around the brand, not tweets directed at the brand itself. When monitoring your brand on Twitter you should be monitoring any tweet that mentions the brand, regardless of whether it is indirectly or in a conversation around the brand, not directly about it. These conversations are a great opportunity to jump in and generate some positive interaction. If a tweet isn’t directed at a brand, it doesn’t mean it shouldn’t be addressed. If you hear someone sitting beside you on the bus compliment your hair, you don’t need to turn around and acknowledge it. Just be happy you have great hair. By the way, what conditioner do you use? It looks so full of volume.

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4.Negative mentions rarely spread

A common misconception is that negative feedback online is quick to spread and has disastrous consequences for a brand. This couldn’t be further from the truth, approximately 60% of tweets mentioning brands don’t even get retweeted. This doesn’t mean you have to ignore them, it just means you can put the emphasis on having a meaningful, one-on-one conversation with the person concerned and even turn it around by responding quickly and professionally. Just bare in mind, when dealing with negativity, it’s not the end of the world and it is very easy to make the best out of a bad situation on Social Media.

You can easily solve Michelle’s instagram complaint about Schweirzeneger’s Stilletto’s. They were never going to fit you, Michelle. Look at the size of Arnold. He is hardly a size 6.

If the shoe fits…..

Does your business need help on twitter? We are the twitterati! Get in touch! and let’s grow your brand!

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5 Things You Should Be Sharing on Social Media but Probably Aren’t

Struggling with your choice of content? Is it making you feel 🙁 when you would much rather be: 😉

Don’t worry, you’re not alone! One of the most frequent questions asked by small business owners is ‘What should I be posting online?’. You have studied the success stories but your rear is not as big as Kim Kardashian’s and you don’t have nearly as many tattoos as Justin Bieber. There must be another way?!

We understand the difficulty of entering into the world of Social Media, not only is it tough to understand what content is best to post, you have to compete with over 30 million other business pages on Facebook alone. It’s not easy to stand out. You cannot sabotage the opposition. We tried. When I posted “You suk pepsi!”. No one paid attention and they offered me a free Pepsi to apologise. Not only did no one agree but they showed off their superb customer service.

With such fierce competition, we need more than just our products and services for us to stand out. Varied content is a must. We cannot just flog the product online. We must create compelling content where the audience wants more. Will you be as interested in following your favorite soft drink company on social media if they are merely plugging the latest flavours?

So how do you share content and stand out, without plugging your products and services in every post?

If you haven’t already noticed, Selfies are taking over Social Media. Some of the most popular content online has come in the form a selfie. It works! The most retweeted tweet on Twitter is a selfie, if that’s not proof, what is?

Taking a selfie can give your company a more ‘human’ look and make it easier for your following to relate to your brand. It’s informal and fun for people to engage with. People will rarely call you ugly on Social Media so you might be able to improve your self confidence in the process. If you are horrifically ugly, maybe avoid it. Do you have an attractive relative perhaps?

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2. Behind the scenes

Behind the scenes photos are another great way to humanize your business. This will give your brand a more ‘honest’ and ‘transparent’ feel. Your following can gain a quick insight into the way your company likes to do business, this makes your brand much more relatable.

Posting pictures of your employees pretending to be happy will allow everyone to believe that you are not a horrific slave driver. If your employees are unable to muster a smile for even a split second, you can use photoshop to edit out the tears. Your reign of tyranny can continue while giving the impression that your employees are not crying themselves to sleep.

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3. Funny photos

Of course, it depends on what you’re trying to achieve, but generally speaking funny photos actually work. Whether it be, creating your own version of a popular meme or sharing one that’d been made by another company. It is a great way to get your brands followers to positively interact with the brand. If you decide against making your own funny photo then use another companies; You can credit them when sharing the photo, this could encourage positive interaction with that brand and their following as well as yours.

Humour is very powerful on social media but it can be very tricky. Depending on your brand, try not be too edgy. Remember that you are representing the brand with every post. Let’s leave **INAPPROPRIATE JOKE THAT MAY OFFEND** jokes to one side, shall we?

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4. Quotes

Posting quotes that are in line with your brand values is a great way to show your following what you’re about. If people can relate to the quotes that you’re posting then they’re going to feel that they can relate to you and your brand. It’s another great way to make your brand relatable without having to post original content or be plugging your products and services.

“If only I had checked myself” – Guy who wrecked himself.

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5. Your own content

Of course, when running your business’ Social Media account you need to be posting your own content. Despite this, it’s best to ensure that the content isn’t too promotional. If you’re selling a product, take it out and share a photo of it in everyday life. Or, if you’re a digital based company, take yourself out and post some photos of yourself on your ‘company outing’. There’s a whole range of things you can do when posting original content that don’t need to be an obvious sale. Intrigue the customer and make them want to buy the product or service. Don’t try and force them, it won’t work.

If you create your own original content and the digital community engages/shares, it expands your reach. The followers who share your content will then become your social ambassadors. Leverage their influence to promote your brand. Word of mouth is the most powerful marketing tool and Social Media is the new word of mouth.

And the words coming out of my mouth are;

“I think you and your brand are great. So go out there and turn that 🙁 into a 😉 🙂 :)”

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