HO HO NO! Santa is not impressed with you, readers.

It is the most wonderful time of the year. All of us from CHC towers want to wish you a merry christmas but you will have to earn a happy new year. Word has gotten out that you barely made Saint Nick’s nice list. Mr. Claus admired your online attempts but he is very disappointed that you really did not kick on in 2014. 2015 can be your year and consolidate yourself on the nice list for eternity.

Santa has kept up with the times. So why haven’t you? Santa is on twitter, Facebook and instagram. He blogs, vlogs & podcasts. I have a sneaking suspicion that he is also on Tinder but keep that under your hat. You know how Mrs. Claus gets, especially with Santa’s recent amount of “working late” excuses.

But how do we get you & your small business back on Santa’s good side? Here are 6 reasons why we think your website is upsetting Santa!

1) Visually:

“I love your excessive use of yellow” – Said no one ever.

Is your website a Rudolph or a Donner? What does Donner look like? Yeah, exactly. No one knows. Donner could be sitting beside you on a bus and you wouldn’t know. It would be weird that a reindeer is sitting on a bus but that is not the point. Back to your website. You want it to make a great first impression. We all love developers but they often are not that design savvy. Their priorities lie in the smooth running of the website. A beautifully designed website can dramatically improve the user experience. Your message can roll off the screen and into the users heart.

Make sure your website designers believe in love on the inside and OUT!

2) Lacks Focus & Message:

“I loved how long it took for me to understand what you were selling” – Yeah, no one said that ever either.

What is the point of your website? You only have a few seconds to capture and maintain your users attention. Especially when “All I Want For Christmas” by Mariah Carey is coming to an end on his youtube tab. For example, if you are selling anti-depressants for elves, it’s crucial that your user (Santa) knows who you are, what you do, how & where they can get the cure for low elf esteem.

Those elves need to get back to school to learn the Elf-abet! Too much time has been missed.

3) Hard to Find (Poor SEO):

“It is a great idea to make your website impossible to find” – Aye, same same.

Google is no longer just a search engine. It is a league table. The best place to bury a dead body is the second page of Google. There is very little point in creating a glorious website without anyone to see it. It may as well be at the bottom of the sea. What did the sea say to Santa? Nothing, it just waved.

Santa may find your well behaved children in the middle of the nowhere but the standard user will not find you or your business. However, the evolving nature of search engines means you may not keep reaching the top spot as your competitors adjust their search terms. Here at CHC, we offer advanced SEO. This is an ongoing service that ensures the continued development of your own search terms to keep you in the best possible position.

Santa has a clever way of using SEO. Mr. Claus tends to hire a smelly elf as CEO because he gets RANK.

4) Uses Flash:

“You know how everyone uses their phones to go online nowadays? I really commend you for not going with the flow.” – Nope. No one.

Flash does not work on Apple mobile devices and Santa is always on the go. St. Nick needs to check his various apple products throughout the Christmas period. The iPad alone represents a 1/4 of all web traffic and Adobe are kicking it to the curb for mobile devices. Think about it, is the dancing elf on your homepage really necessary? Just because you find it funny, doesn’t mean that everyone else does. Your website must suit everyone, you cannot be elfish about this.

Unless you don’t want Santa to find you. What are you? Claustrophobic?

5) Content:

“The last blog posted in 2005…..inspirational idea” – Someone might have said that, but very sarcastically.

Your content needs to be consistent. Plenty of small businesses are capable of creating brilliant and fresh content but will not do it enough. 1 blog a year is not enough. Your content is not Santa Claus. We expect it more than once a year. Consistent blogs will hugely help your SEO and help show the world that you are a thought leader. It is time to show off your knowledge rather than thinking it is your secret weapon. No more being a mince spy.

What’s Santa’s secret weapon? The fact that he is still able to go down the chimney despite it being declared unsafe by the Elf and Safety Commission. However, commuting via chimney does soot him.

6) Awful user experience:

“I spent so long trying to find the buy button…..it was so much fun” – You do understand sarcasm, yes?

The user experience is everything. Every successful company has a superb user experience. The experience must be easy and painless. How did Santa get so popular? It is no coincidence that all you have to do is write a list of things you want and place them up the chimney. It could help that Santa gives away free presents but the user experience, without a doubt, is superbly enjoyable. A great user experience can do wonders. It is proven to increase sales, brand awareness, improve Google search results and generate happiness even in the most scrooge like characters.

How did Ebenezer Scrooge win the football game? The ghost of christmas passed!

Merry Christmas from all here at CHC Digital. Get in touch! to talk about creating a website that will make Santa delighted!

CHC Digital want your website with a nose so bright, to guide the user’s sleigh tonight.

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This is obviously a very busy time of the year for Santa Claus and we thought we could help the old boy out with his naughty list. Here are 5 of our lowlights. Hopefully lessons have been learnt, if not, see you next year!

1) Transport For London

TFL Overground (@LDNOverground), back in April 2014, felt that the best way to reply to a frustrated customer who was subject to delays would be to advise him on his travelling times:

Mr Brown later received an apology from the company but wasn’t satisfied with the apology and emailed customer services in the hope it was taken seriously. Social media is a great way to build up a warm fuzzy feeling around your brand. Through real time response and digital customer service, you can turn a negative into a positive. Alternatively, like Transport For London, you can turn a negative into a SUPER negative. You have been warned.

2) The Bonneville

The Bonneville (opened in June 2014) was, at the time, in its first week of opening and holding a launch party. During the event, someone was stabbed over the road and entered the pub asking for help. This unfortunate event led to some shockingly insensitive tweets from the pub:

Of course, in typical social media fail fashion, the company followed up their tweets with a very ‘sincere’ apology the next day. It is always nice to use articles like this as an educational launching pad. What can we learn about these dreadful tweets? You would like to think that poking fun at a stab victim would be fairly obvious but just incase you didn’t know……don’t do that…

3) Chrysler

Ever tweeted from the wrong account? Not much of a big deal when managing your personal accounts but when managing an account professionally it’s a disaster! Here’s an example of what can happen if you’re not careful:

After dropping the f-bomb, it’s no wonder the agency responsible lost Chrysler Autos as a client. I cannot help but feel sympathy for the poor individual behind it. Of all of the tweets for you to accidentally post on behalf of your client. No one would have minded if you accidentally posted about Chrysler’s love of ice cream. It certainly did not help that the Chrysler slogan at the time was “Imported from Detroit.”

4) HMV

If you’re looking at firing your Social Media Manager, make sure they no longer have access to the account. Here’s the reason why, courtesy of HMV:

I doubt this person had very much chance of a healthy redundancy payment after this online outburst. Change your passwords, people. And not to “password”.

5) Celeb Boutique

On the day of the famous Aurora shooting in the US, Celeb Boutique showed us exactly how devastating the lack of hashtag research can be. Celeb Boutique assumed that the “Aurora” trend was about a Kim Kardashian inspired dress of theirs. Little did they know, it was about a mass shooting at a cinema in Aurora, Colorado.

Unfortunately, it turned out that Celeb Boutique’s PR agency were not based in the US and were clearly braindead.

Social Media, like life, can be simple. Just don’t be an idiot and we can all have a good time. Get in touch! and let’s make your social media strategy remain firmly on Santa’s nice list.

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Do I really need to explain why you need a website? Really?

REALLY?!

Ok, if you insist.

Yes, there was a time when people used the newspaper to see what’s on the telly and The Yellow Pages to look for their local plumber. For the large majority of consumers, That ship has sailed. The ship has sailed to the new world in search of new spices and to continue Spanish colonisation of the world but that’s a different story. If you want to read about that, buy a history book. This is a digital blog, stupid.

A large majority of consumers, from all age demographics, use the internet as their first point of contact when looking for information on something/someone. This includes businesses. It is the best way to find out the information you’re looking for quickly and easily. This makes having a website very important. I don’t want to frighten you but your rivals have a pretty brilliant website. It makes me like your rivals more. Your rivals don’t have a website? Excellent! You can be pioneers in your field. You can be like Christopher Columbus but instead of “discovering” America, you can set up a website.

A website is almost like an online, mass distributed CV for your business. It is an opportunity to show people what your company has to offer on an international scale. According to Profit Works’ 93% of business purchases decisions start with a search engine. This means, if you don’t have a website you could be limiting yourself to just 7% of your target market. Aside from that, the lack of web presence could mean that people who find out about your company offline could be deterred from your company. So, they’ve been told about your company and are pretty keen, they take to google to look it up and find absolutely nothing. How are they going to contact you? How are they going to find out more? They can’t.

A website means that you are no longer limited to the physical proximity of your business. Your business can be based in London and you could have consumers in New York. Of course, this depends on what type of business you’re running but it is one of many upsides to having a website that is worth mentioning.

At the very least, your website is a basic source of information that can be accessed easily. It offers an insight into your company and can be the deciding factor for a consumer when making their decision on what company is right for them.

Despite what’s been said in previous paragraphs, if your website hasn’t been done properly, it might as well have not been done at all.

With each sentence of this blog that you are reading, you are losing business. Quick! Stop reading this and hurry up! You need a website. Luckily, we can help so get in touch!!

Seriously?! You are still reading this?!?! Think of the loss of earnings!

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Every business wants something different from Social Media. Every business REQUIRES something different from Social Media. It is key for your business to establish what is required. It is also key to set REASONABLE targets. The majority of agencies will not be able to make your wedding video a “viral sensation”. I am not saying that it is impossible but the odds of your wedding video being successful without you looking like a fool, will be low.

It’s always hard to know what to expect when investing in Social Media management for your business; the social landscape for marketers is still a place where rules are yet to be written. Some companies view their Social Media as a form of PR because of the convenient, fast paced interaction between brand and customer. Social Media is a real-time, open dialog between company and customers. This environment requires the kind of rapid turnaround and message controls that PR groups excel at. This means, you wouldn’t be wrong in saying Social Media is, in fact, PR. It is important to be VERY careful when playing with real time response and reaction. It is also very important to not be a complete fool, like our friends Kmart.

Sending condolences: Fine. Adding your promotional Hashtag: #NotFine

“I am very sorry for your loss. BUY MY PRODUCT!”.

Let’s not just focus on the negative and see how well it can be done.

Great job, Seamless. The food was still late but you can’t win them all. Let’s hope that Amy’s food arrived and was worth the wait.

On the other hand, Social Media also allows you to build a large following, sell and inform people. Social doesn’t have to be used to ensure that existing customers are happy, it can be used to attract new customers. If you’re pushing out information about your brand and what you offer as a company to a large number of people then that is, of course, advertising, So…In simple terms, Social Media can be used for PR and Advertising. It depends on what you’re expectations are and what you are looking to achieve from the use of Social Media and what goals you use to define success.

If you want to engage in conversation, build and maintain a healthy relationship with your customers and post information about the company then your effort on Social are probably going to be PR orientated.

If you want to build a large following, tap into real-time conversations in your area of business and make sales through Social then your efforts are going to be predominantly sales orientated.

Essentially, Social Media is both but you should put more emphasis on what suits your company without losing track of the other. Is it a cop out to start the blog asking if Social Media is PR or Advertising and end the piece with the answer being both? Yes. Definitely. Send your complaints to @CHCDigital and our customer service team will look after you.

Does your business require digital advertising & PR? What a coincidence! That’s exactly what we specialise in. Get in touch!

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So….. You are told that your company needs to be on Social Media and have decided to give it a try. You’ve created an account but you’re struggling to remember to post every day and it often gets put off because it seems like such a thankless task. Only your Aunt is engaging with your posts. It has been two weeks and you don’t have 8 million Facebook likes. What’s the point?

Social Media can often be treated as if it’s a burden and the poor short term results can make it seem pointless (No offence, Aunty Jill). Like most things in life, you get out of Social Media what you put in. If you’re tweeting irregularly and aren’t interacting with other users, there’s no wonder you’re not getting the results you feel you deserve. Your content needs to be consistent & engaging. It is also a social space. You need to talk with your followers. Not at them. If you went to a party and only spoke AT people, without listening, you are clearly an as**ole and will not be invited to any of my parties. Same same. Don’t be a digital as**ole.

When managing your Social Media platforms, you don’t have to go on and manually post every day. Buffer, a third party application that can be used on the internet and in the form of an iOS/Android app, is a content sharing platform that allows you to schedule your content. This
simple tool will enable you to post your future content. Social Media is a 24 hour game so you can schedule content all through the night if you want. No more setting your alarm at 3am to post a hilarious meme. You will be forgiven to have a few hours sleep. Maximum 5. After that, back to work. I am not running a charity.

Now you’ve mastered how to manage the content, all you need to do is make sure it’s consistent and of value to your target market. All of which is easily doable with the use of Buffer and some investment of time. Don’t fall into the trap of using other people’s content or posting a ‘funny’ picture that’s already been posted thousands of times online. This doesn’t give anybody incentive to follow you.

To cut a long story short, if you’re a beginner on Social Media, all you need to concentrate on is investing some time into creating a strategy that suits your business, produce good content and positively interact with other Social Media users. Someone has to start the conversation, don’t they?

Are you terrified of all things social? Get in touch! and let’s see how we can help!

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“The Twitterbook? That won’t last.”

Sorry, Grandma. It is time to accept that Social Media is going nowhere. It will outlive you and your children and your children’s children and your…..well, maybe not them. The robotic revolution would have destroyed mankind by then. We had a good run. Do not worry, our future robotic overlords were merciful in mankind’s demise. Until the moment when computers decide to turn humanity back to factory settings, Social Media won’t be going anywhere. In fact, it is likely that the use of Social Media will increase in the next year.

Here’s why:

– Since 2012, Facebook has grown approximately 17 percent to 95 million monthly active users. Twitter’s increase, almost double that of Facebook’s, was 44 percent. Bring their number of monthly active users up to 218 million.

– Brand to consumer activity is growing rapidly. The amount of messages sent to brands using Twitter and Facebook has seen an increase of 175 percent.

Both of these points are relevant when arguing that Social Media is nowhere near dying out but it’s the second one that is most interesting. It shows that it is becoming increasingly popular for consumers to contact brands using Social Media. Your business needs to hoover up as much money as it can and quickly. At first, it will be cute when your iPad wants to start up a coffee shop. Before you know it, your iPad would have taken over your business in a hostile takeover as the robot rebels begin to become organised.

With the stats in mind, there is no better time to change your approach to the way you market your brand. Social Media is soon becoming the best way to market your business online. Why miss out? All the cool kids are doing it. You are cool, right?

Despite being an ideal place for companies to sell their services or products, Social Media isn’t popular for that reason. Social Media is popular because it allows people to do what they love doing most, be nosey. Are you wondering what Jenny had for dinner last night? Wonder no more, she probably posted a picture of it on Instagram last night. Accompanied by a‘#foodporn’ caption. If she didn’t, it probably wasn’t worth seeing anyway.

It is also an invaluable source of information. Instead of waking up and buying the morning newspaper, people can now scroll down their Twitter feed and find out all the information they want to know and it will be relevant to them. You can pick and choose what you want to follow and customise your feed to suit your interests. There’s no longer any need to flicker through a newspaper until you find something you want to read, you can just click the link to it that’s on your feed. In addition to that, Twitter doesn’t just provide news in real time, it generates conversations around that news. Within minutes, there are often various funny tweets in relation to the latest bit of news and hundreds of people basing their conversations around it. This is an excellent way to engage with new people and adds a whole new dimension to the way we are informed about what’s happening around the world.

Long Live Social Media! All hail our new robot gods!

Get in touch! and let’s show you why everlasting Social Media is a positive thing!

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Roll up. Roll up! It is time for this weeks CHC Blog. You must be so excited. You can purchase refreshments at the interval and please do not feed any of the animals. This week, we are looking at “The Social Clown”. Is humour via Social Media an effective way to tap into your ‘target market’ & get an edge over your competitors? It is a social space so an informal approach is always welcome but should YOUR brand be encouraged to be humorous on social media?

If you wanted to find a well known brand that doesn’t actively use Social Media, you’d have a job on your hands; most of the brands we know and love have recognised the power of Social Media and its convenience. If you’re unhappy with a product you’ve purchased from a well known retailer, what do you do? Tweet them. It is a welcome release of tension to approach a complaint with some comedy. It shows that you are acknowledging the issue without taking yourself too seriously. However, you must be careful. It is important to gage how upset the customer is.

Social Media is a convenient way for companies to build and maintain a good relationship with their customers and make sure that any issues are dealt with in a way that suits them. Despite this being the main reason for well known brands to take to Social Media, there are some companies that have taken it a step further.

The likes of Paddy Power, EE and Tesco to name a few have been using Social Media to do more than just respond to feedback from their customers. They have used Social Media to entertain their following and have ‘banter’ with the general public. Now, we’re unsure about how effective these Social Media campaigns have been in terms of increasing their following and attracting new customers but, one thing we do know is that they’ve got people talking.

All publicity is good publicity, no? Once again, we’ll let you be the judge of that. Your Ice Cream store should probably avoid posting potentially “edgy” material.

One thing we do know is that in terms of Social Media statistics, the companies that have adapted a humorous approach to their strategies have had a huge increase in their numbers. There’s no doubt about it, there are people out there that enjoy this approach to the use of Social and follow the brands because they find the content entertaining. Being ‘funny’ is definitely a good way to increase your following and get people talking but do you shop with Tesco as opposed to Sainsbury’s because their

tweets are funnier? Probably not but you will be much more aware of their upcoming sales/special offers because you already enjoy their content.

In summary, think of Social Media as socialising in the work place. You do not want to be too formal. Everyone values an entertaining story or joke but beware of offending anyone. Especially someone that you want to sell something to!

“Hey Stupid. You are stupid. Buy my junk!”

Be a likeable clown. Not an annoying one. Actually, don’t be annoying in general.

Do you want to add humour & personality to your business’s online presence? Get in touch!

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Is there a God? What is love? Who let the dogs out? These are some of the world’s biggest questions. We lie awake at night searching for answers. An average person will think about what Meatloaf won’t do for love at least once a day. Today’s blog tackles one of mankind’s biggest mysteries – what are the origins of the #Selfie?

The perpetrators are believed to be still at large.

The early roots of the #Selfie date back to the 1880’s and Vincent van Gogh. You were not cringing at Vinny’s selfies or “self portraits” were you? Instead you had deep respect. Maybe you will have more admiration for Kim Kardashian the next time she posts a picture of her massive backside.

Vincent van Gogh was infamous for painting pictures of himself and hanging them in the first social media platform, the “Art Gallery”. Artists would stroll around the “Art Gallery” posting notes on each others walls. In fact, a note from Matisse was found in Florence addressed to Picasso saying, “Looking good hunzo xoxo”.

There are many myths surrounding van Gogh chopping off his ear. Many believe van Gogh cut off his ear to give it to his girlfriend to prove his love. The reality is much more sinister; it was actually a consequence of one of the earliest forms of “trolling”. It is rumoured that van Gogh’s hero, Rembrandt van Rijn, posted a note under van Gogh’s self portrait saying, “Hey big ears lol ;)”. We are unsure if Rembrandt actually believed that van Gogh had big ears, but the damage was done. Van Gogh felt so embarrassed and believed that there was only one logical next step – to cut off his ear. No one would make fun of him for having one ear, or would they? Unfortunately, Vincent’s long-term partner was so disgusted with this drastic mutation, she ended the relationship, citing EAR- reconcilable differences.

The key message to take from this blog, is that in a modern world where people are self conscious and insecure, be proud of your selfie and don’t let the “Rembrandts” of the world bring you down. Take your selfies and hang them high in your “Art Gallery”.

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“We lived on farms and then we lived in cities and now we’re gonna live on the internet” – Sean Parker. The Social Network 2010.

Google is the new high street. We can find anything on any street in any country. No more picking specific areas because they suit what you need. Everything you need can be found at the touch of a button. This is both a positive and a negative. The positives are obvious: easier to connect and opens you up to a world of possibilities. The negatives can be much more cruel. There is nowhere to hide. Your shop that specialises in custom built banana cases may have received spill off by being geographically located near a bigger, more well known fruit case wholesaler. There is no geography online (not organically, anyway). You will live and die by the product. It is the survival of the fittest. You can however, help the fight for survival with a solid online presence. Thankfully, the banana case is a superb idea. You will be fine.

Too many small businesses have terribly outdated websites or amazingly, none at all. Surely that in this day and age, everybody should know how necessary the website is for their business. It is the most basic and crucial marketing tool available. You are most likely to be discovered online. People do their research on products and companies before they make a purchase. If you don’t have a website or a poor one, you are very likely to miss out on potential business. How am I to believe that your banana case is the best around when you do not have the budget to create a decent website? Obviously business cannot be booming. You need to show off. If I see your incredible website, not only am I happy to spend more time on the website but it leads me to believe that your product is selling due to its high quality.

It is becoming increasingly difficult to gain attention online. There are thousands of websites for every niche industry in the world. So, when someone stumbles across your website, it is crucial that your digital shop window is immaculate to capture and maintain their interest. Make sure that you have spelt Banana correctly. It can be a bit tricky, I know. The website should be as flashy and eye catching as possible without losing any usability. You want the user to be informed about your banana case while keeping them entertained. You could have the world’s greatest advice about how to make a million pounds using your banana case on your website but if it is buried within dull text, no one will read it. The design should be impressive while easy on the eye, the text should be snappy and straight to the point. If your shop-window impress’ me, I will want to pop inside and have a look around. Christmas is just around the corner and I have a big family who would all find banana cases rather APEELING.

Great pun.

How do we bring people to your shop window? You can explain to all your family and friends how great your banana cases are. You can go through the benefits of an unbruised banana and how all the opposite sex will desire you upon seeing you whip your banana out of the case. Let’s face it, your friends may not actually care. We should find your target audience, but how? Social Media! Social Media is always a superb way to find your target market and bring them kicking and screaming to your shop. Social Media supplies you with a wonderful opportunity create a wonderful story about your brand. You should always try avoid just trying to sell things on Social. “Banana Cases – 5.99 #GoodValue #Banana” will never work. It is a social space. Speak WITH people, not AT. Post interesting content that will make the users engage and interact with the brand, they enjoy your content which in turn will result in them enjoying your product.

The competition is fierce out there. Banana case stores popping up on every street corner. The very least you can do is have a great website that highlights the strengths of your product and a social media strategy to promote brand awareness and drive traffic to the website or your “shop window”. Once they see your amazing banana case website with the interactive peeling option, it will drive them BANANAS and they will be desperate to give you their money.

So many Bananas. So few cases.

Do you need help creating & maintaining your digital shop-window? Get in touch! and let’s have a chat about how we can help!

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Even when actively monitoring Twitter for brand mentions, there may be some that slip through the net. You may miss someone completely fangirling over your second hand celebrity footwear store. This post will show you what you need to do to ensure than you no longer miss any mention of Rihanna’s runners, Madonna’s moccasins or Beyonce’s boots.

1. Monitoring your brand mentions

This is a must, when monitoring your mentions it is important that you have both a strategy and the resources to be able to respond to the mentions, not just monitor them. Industry experts’ studies show that brands get an average of 39 mentions per day…

Do you know how many you get per day? Surely hundreds. I can only imagine that everyone is asking where they can pick up a dress shoe once worn by Maya Angelou.

Use a tool that can give you that data or create your own way of measuring how many mentions you get per day, week or month. If possible, go one step further and try to track what types of mention they are: Positive, negative, a link, a request for support, general customer service, questions, etc. You can be right there to answer any query Bridgette from Venezuela may have over Hasslehoff’s high heels.

Recognising how many mentions your brand gets will allow you to evaluate if you can handle the flow or if you need to grow your team/resources.

2. Mentions without the @

You are probably unaware of the fact that, according to SocialMouths recent study, 30.72% of all mentions actually fail to include the @ handle. This means it’s very easy to completely miss the mention as you won’t be notified when the tweet is posted. An easy solution to this is to monitor important keywords and any variations in the brand name, as opposed to just reading your mentions, Twitter has a very handy search bar, make the most of it. Like this tweet from Colin from Ireland.

“I NEED 2 HAV CLOONEY’S CLOGS FROM CELEBFOOTWARE”

The Facts of Life Clooney’s clogs. Like George, get better with age.

3.Conversations around the brand

Not all tweets mentioning the name of the brand are directed at the brand itself. According to Mention, only 9.16% of these tweets start with the @. These are conversations happening around the brand, not tweets directed at the brand itself. When monitoring your brand on Twitter you should be monitoring any tweet that mentions the brand, regardless of whether it is indirectly or in a conversation around the brand, not directly about it. These conversations are a great opportunity to jump in and generate some positive interaction. If a tweet isn’t directed at a brand, it doesn’t mean it shouldn’t be addressed. If you hear someone sitting beside you on the bus compliment your hair, you don’t need to turn around and acknowledge it. Just be happy you have great hair. By the way, what conditioner do you use? It looks so full of volume.

4.Negative mentions rarely spread

A common misconception is that negative feedback online is quick to spread and has disastrous consequences for a brand. This couldn’t be further from the truth, approximately 60% of tweets mentioning brands don’t even get retweeted. This doesn’t mean you have to ignore them, it just means you can put the emphasis on having a meaningful, one-on-one conversation with the person concerned and even turn it around by responding quickly and professionally. Just bare in mind, when dealing with negativity, it’s not the end of the world and it is very easy to make the best out of a bad situation on Social Media.

You can easily solve Michelle’s instagram complaint about Schweirzeneger’s Stilletto’s. They were never going to fit you, Michelle. Look at the size of Arnold. He is hardly a size 6.

If the shoe fits…..

Does your business need help on twitter? We are the twitterati! Get in touch! and let’s grow your brand!

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