Category Archives: Uncategorised

Fairness Rocks – Website

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BRIEF

Fairness Rocks is a legal campaign that aims to end the exploitation of creators and artists by the rights-owning corporations. The Fairness Rocks team came to us to create a website to tell the story of their current case, in the hope that it will be useful for other artists and creators.

This particular case was launched by Harry Shearer, one of the creators of the ‘This is Spinal Tap’ soundtrack released alongside the 1984 hit film ‘Spinal Tap.’ Shockingly, the creators of this soundtrack made only $98 for the music rights and $81 for merchandise (to be split between the creators).

The Fairness Rocks team wanted a website that could act as a platform for releasing information on the case, updated news content and a place where they could provide advice to other artists in similar situations. They needed full branding for the case, the site needed to hold multiple layers of information and it needed to be built in a short time period.

SOLUTION

Under tight time constraints, we developed the branding and website under the radar of the media giant (and the defendant in this law suit), Vivendi.

The site was built to ensure that as you delve deeper in to the site, you gain a fuller understanding of the case and its history. We built the site on a WordPress backend to allow the team to continue to upload news content and case information as it became available. It is fully mobile optimised and search engine optimised to ensure that the interested parties can find and use the site easily.

RESULTS

The site supported a huge influx of visitors at the launch of the lawsuit. A great number of major news publications picked up on the story and utilised the information on the site to develop in-depth stories. The site received over 10,000 visitors in it’s first 3 months. It was fully responsive at launch, search engine optimised and included integrated social media streams and shareability.

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Christian Aid – Market Dominance SEO

BRIEF

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Christian Aid is a UK charity that works globally to fight poverty.

They wanted to increase awareness of the concept of effective altruism. Given that so many people show generosity through charitable donations, their aim was to illustrate the real difference that money can make if spent on the right solutions.

SOLUTION

Through an analysis of long tail search results, we found a gap in the market for Christian Aid to fit in nicely and where they could make a genuine impact on charitable giving. We determined that they could benefit from SEO optimisation in this area.

In order to place Christian Aid in to this gap, we created a piece of content utilising the key searches from our SEO research to push these searchers through to their site.

RESULTS

We created an interactive, animated and illustrated guide on maximising your charity. The guide takes the visitor on a journey through the pros and cons of giving in different ways and demonstrates how effective it can be to choose the right cause.

The content was developed to ensure maximum shareability. The more the page was shared across news sources, blogs, forums and social media platforms, the more powerful the search ranking results became.

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Science in Sport – Market Dominance SEO

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BRIEF

Science In Sport specialise in developing world class sport supplements. Their goal was to utilise search results to tap into a fitness audience that were looking to improve their performance and recovery. They had four key areas to promote – understanding carbohydrates, protein, hydration and nutrients.

SOLUTION

We performed a long-tail search audit against SiS’s competitors and pin pointed the terms that were being used to search the key areas. Using these terms, we developed a narrative for each area which SiS wished to promote. These narratives were then turned into an interactive animated infographic, with the aim of leading the visitor through a ‘journey of discovery’ in an interesting but light hearted manner.

RESULTS

The result was a highly sharable piece of content that the fitness community shared across the Internet. The combination of link building, social sharing and interaction had a dramatic effect on search rankings. The client was so pleased with  success of the campaign, that they came back to us to create a ‘Tour De France special’ as a one-off campaign to capture cycling enthusiasts.

These campaigns generated an online readership of over 150,000 visitors, sending around 50,000 to revenue generating landing pages. These landing pages saw more than 9,000 conversions.

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Exodus – Market Dominance SEO

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BRIEF

Exodus are experts in global travel experiences. They create travel packages so that anyone can enjoy them. The key aspiration of the Exodus team was to promote the ‘path’s less travelled’ breaks.

SOLUTION

After a comprehensive audit against their competition online, we determined key narratives that would allow them to dominate long-tail search results. We developed three micro-sites which focussed on the long-tail narratives: the alternative bucket list, the cycling route finder and the trekking quiz. All were aimed at capturing a different target market.

Each site was built to be interactive, drawing in the audience and matching them to their perfect Exodus holiday (based on their personal taste) and then leading them to the booking page.

RESULTS

The result was interactive pages that matched visitors to their the dream travel experiences.

They were designed and developed to be easily shared by a targeted community that was prequalified by their own long tail search queries.

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Jurys Inn – Market Dominance SEO

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BRIEF

Jurys Inn is one of the UK’s leading hotel groups. They wanted to increase their brand awareness through online search.

The key objective was to increase the number of locations they have across the UK and to strengthen their brand presence.

SOLUTION

Using an in depth audit of Jurys Inn’s long-tail search position against their online competition, we were able to create key narratives in order to dominate the long-tail search results.

We based the concepts around celebrating regions throughout the year for their tourist appeal. We developed a series of interactive pieces of content around the following subjects:
– Route 57 (a driving tour of the UK)
– The Hunted Isles
– Sherwood Forrest (a historical map)

RESULTS

We produced a hand illustrated map of Sherwood Forrest, which won The Robin Hood Award and took the local press by a storm.

All of the pieces of content were developed to be highly shareable, whether on affiliate news sources, social streams or blogs and forums. Increased interaction, link sharing and link building had a significant impact search rankings.

These campaigns received 185 pieces of press coverage, they received 469,000 visits, 6,200 social shares and were covered on the radio to 78,000 listeners. The video content was also viewed 8,200 times.

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Total Jobs – Market Dominance SEO

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BRIEF

Total Jobs is one of the UK’s foremost job boards. Their wish was to activate more routes to market by capitalising on long tail search queries.

SOLUTION

We created a microsite to leverage the long tail search terms around the gender pay gap. Through an in depth audit of the position of Total Jobs against their competition, it became clear that this was a narrative that we could use to dominate the search results.

RESULTS

We delivered an interactive, animated and informative microsite that was highly sharable. The more it was talked about on blogs, forums, news sources and on social media, the more it dominated search results.

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The AA – Market Dominance SEO

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BRIEF

The AA are a household name within the UK. Renowned for their driver support, they wanted to publicise other areas of their business including their boiler cover, European cover and remortgaging services.

SOLUTION

Using the results from an in depth long tail search audit against the AA’s competition, we developed narratives that would capture market share from their competitors.

We created two eBooks: a boiler handbook and remortgaging handbook. We also created an interactive illustrated  guide to understanding how your boiler/heating works within your household and we created a fully responsive hand illustrated microsite, taking you on a journey throughout 15 European countries.

RESULTS

We created unique interactive and highly sharable content within each of the specific business areas that the AA wished to target. The content was developed to ensure that it was easily shared across news sources, blogs, forums and social streams, all of which have a profound effect on ranking of long tail search terms.

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Equifax – Market Dominance SEO

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BRIEF

Equifax is one of the leaders of the credit score industry within the UK. They supply credit scores that can affect a person’s ability to secure finance.

Their goal was to promote their support service in improving, monitoring and securing a credit score. In addition they wished to gain market share against their competitors.

SOLUTION

Auditing Equifax against their direct competitors online allowed us to determine key areas in long tail search terms that we could target to dominate the search results.

RESULTS

To increase awareness of their support products, we developed a quiz capturing search terms in the questions and answers. We also developed an online budget planner to encourage users’ day-to-day management of their personal finance.

In order to encourage online security, we developed a password generator that will create a highly secure password for your most sensitive accounts. In addition, we created a credit score ‘snakes & ladders’ (see below) in order to explain what elements affect your rating.

All of the content was produced to be highly sharable. It was shared on news sources, blogs, forums and social media allowing the content to dominate the long tail search terms.

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The Hotel Collection – Market Dominance SEO

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BRIEF

The Hotel Collection is a UK based  hotel booking site. They specialise in unique hotels with spectacular grounds and a rich history. They wanted to promote the locations of their hotels and the advantages of choosing to stay in a boutique hotel over a mainstream hotel.

SOLUTION

We created guides to make the most of The Hotel Collection’s unique offerings by auditing their position in long tail search results.

We examined what they had to offer, what people were searching for in their field and what their competition were not ranking for.

From these results, we developed two narratives that would ensure they would capture all of that traffic.

RESULTS

Using our key narratives and the results from our SEO audit, we created a UK ‘Staycation Guide’, an interactive online magazine that highlights dog friendly hotels across the UK. It includes the most prominent long tail search terms surrounding the topic of ‘UK holidays with your dog’ – from where to stay to what to do.

The second piece of content was an ebook. ‘The Little Book of Occasions’ is a guide to throwing a party (every kind you can possibly imagine).

Both pieces of content were developed to be highly shareable. The more the content was shared on news sources, blogs, forums and social networks, the better the content was ranked in search results.

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COMMUNITY BUILDING

WHAT DOES THIS MEAN?

Throw your brick through a window, not into the wind. CHC Digital can place your target market directly in front of you. We study what your potential and current clients are interested in. This research is used to target & build your digital community. We do not buy followers. Your followers will be real, active and engaging and don’t actually throw a brick through a window. It is a metaphor.

WHAT CAN IT DO FOR YOUR BUSINESS?

What can’t it do? A healthy digital following adds credibility to your brand whilst, allowing the opportunity to tap into active & passive clients. However, a healthy digital community will not engage and prosper without the correct content. CHC Digital also supply content. HOW CONVENIENT! Everyone wins!

IS IT RIGHT FOR YOU?

– Do you need to increase your following?
– Do you want to break new markets?

RECOMMENDED WITH THE FOLLOWING (MAKE THE MOST OF YOUR DIGITAL PRESENCE):

– Content Marketing
– Blogs
– Social Media Management
– Digital Campaigns/Strategy

BLOG

WHAT DOES THIS MEAN?

Dictionary.com defines a “Blog” as, “a website containing a writer’s or group of writer’s own experiences, observations, opinions, etc., and often having images and links to other websites”. A blog is a great way to make the CHC team feel creative and create wonderfully entertaining blogs and content to add to your absolutely awesomely built CHC website.

WHAT CAN IT DO FOR YOUR BUSINESS?

Blogs can drive traffic to your website. They can turn you into a resource and a thought leader. Blogging should make you relevant and interesting. Even if you are not either of those things. We can make you appear that way. Unfortunately, we can only assist making you digitally interesting . You are on your own in the real world. Have you thought of speed dating? It’s a good way of meeting people.

HOW DO WE DO THIS?

With personality. Our team can create custom made blogs that will highlight your brand’s ethos, message and tone of voice. We thrive on the opportunity to create engaging copy for a variety of different audiences. We welcome the opportunity to create content for even the most niche of industries.

IS IT RIGHT FOR YOU?

– Do you want to be a thought leader? – Do you want to position your brand as a valuable resource? – Do you require more content for your website?

RECOMMENDED WITH THE FOLLOWING (MAKE THE MOST OF YOUR DIGITAL PRESENCE):

– Content Marketing
– Website Development

DIGITAL CAMPAIGNS / STRATEGY

WHAT DOES THIS MEAN?

We understand that not every business requires or can afford Digital Marketing. However, perhaps there is a specific event / sale / new product launch coming up that needs that extra lift. We can create, implement and execute a digital campaign that is in line with your business plan.

HOW DO WE DO THIS?

With experience. The CHC digital team has several years experience implementing strategies in a variety of different industries, from international brand names to small boutiques. We are natural strategists and we get excited by drawing up plans and campaigns to get the most out of your business. Is it sad that this excites us? Probably.

IS IT RIGHT FOR YOU?

– Are you lacking a communication strategy?
– Do you have a particular event or product you need to promote?

RECOMMENDED WITH THE FOLLOWING (MAKE THE MOST OF YOUR DIGITAL PRESENCE):

– Content Marketing
– Email Campaigns
– Community Building
– Artwork & Design

SOCIAL MEDIA MANAGEMENT

WHAT DOES THIS MEAN?

Social media management is the management of outbound and incoming interactions across a variety of social platforms. This scales from a positive tweet about your wonderful salad to a negative comment on Facebook about your undercooked steak. We encourage positive comments and manage the negative.

WHAT CAN IT DO FOR YOUR BUSINESS?

Social media platforms allow people to form connections with your brand, bringing life and personality into your business. Social media supplies an opportunity to interact with your customers, promote your brand and drive traffic to your website, which ultimately will improve your SEO. It also offers the opportunity to postscroll pictures of your smiling staff and all of your awards.

HOW DO WE DO THIS?

With obsession. Our Social team tweet before they talk, snapchat before they speak and #regram before they respond. Several years experience of living and breathing in the digital landscape means our team knows what needs to be said, how to say it and to whom.

IS IT RIGHT FOR YOU?

– Do you need to engage your audience?
– Do you need to respond to customer opinions?
– Do you need to drive traffic to your website?
– Do you need to create greater brand awareness?

RECOMMENDED WITH THE FOLLOWING (MAKE THE MOST OF YOUR DIGITAL PRESENCE):

– Advanced SEO
– Blogs
– Community Building
– Content Marketing
– Digital Campaigns / Strategy

CONTENT MARKETING

WHAT DOES THIS MEAN?

If distribution is King, content is the Queen that wears the trousers. And the secret to the King’s success. We know what content will excite and engage your target market. I am afraid to say that it requires slightly more effort than a picture of a cat. Unfortunately.

WHAT CAN IT DO FOR YOUR BUSINESS?

Content marketing is crucial to your brand message. It is a superb way to gain awareness and become a thought leaders. Content marketing will engage your current customers and recruit the new.

HOW DO WE DO THIS?

With passion. CHC Digital are full of storytellers. We thrive on the opportunity to tell your brand’s tale in an appealing, entertaining and relevant manner.

IS IT RIGHT FOR YOU?

– Do you need to engage your audience?
– Do you need to generate fresh content?

RECOMMENDED WITH THE FOLLOWING (MAKE THE MOST OF YOUR DIGITAL PRESENCE):

– Blog Writing
– Artwork & Design
– Email Campaigns
– Social Media Management
– Community Building
– Digital Campaigns / Strategy

EMAIL CAMPAIGNS

WHAT DOES THIS MEAN?

Receiving spam emails about products you do not want are really annoying. It is our job to make these emails not annoying and make you think you want the product. We can re-engage with sleepy subscribers and and improve interaction with your already active audience.

WHAT CAN IT DO FOR YOUR BUSINESS?

You can sell your product/service directly to your target market. They are already interested, you just need to supply the content to secure the sale and how many trees get cut down every year? Loads! By going digital, you will cut paper costs.

HOW DO WE DO THIS?

With imagination. We have a team of aspiring (struggling) writers and poets who are lords of the language. From heavenly headlines to captivating content. Our wordsmiths can tell your tale in an entertaining and engaging fashion, while maintaining your brand message.

IS IT RIGHT FOR YOU?

– Do want to reach out to your target audience?

RECOMMENDED WITH THE FOLLOWING (MAKE THE MOST OF YOUR DIGITAL PRESENCE):

– Content Marketing
– Blog Writing
– Artwork & Design
– Digital Campaigns / Strategy

MOBILE APPLICATIONS

WHAT DOES THIS MEAN?

From web applications to native Android or iOS apps, we can create bespoke applications to deploy on any mobile device. Whether you are looking to calculate or titillate, entertain or provide essential services, we can build applications to be as simple or as complex as is required. We can create APPsolutely anything you want!

WHAT CAN IT DO FOR YOUR BUSINESS?

Mobile accessibility is an increasing expectation of most web users, and an absolute requirement for many services to remain competitive in a growing market. With native applications, the doors of possibility fly wide open, bringing you closer to your user and establishing your service as an indispensable part of their lives. To build a close relationship with your customers and create the most value possible, this is the way to go. How do you like those APP(le)s?

HOW DO WE DO THIS?

With a great deal of understanding. Calling upon our UX and UI experience, we work closely with you to discover the gold within your offering. Through detailed planning, design and development across the major mobile platforms, we promise to put you into the pockets of your customers wherever they are. Have we wet your APPetite yet?

IS THIS RIGHT FOR YOU?

– Do you have a great idea?
– Do you need it to be deployed on mobile devices?
– Do you want to build close relationships with your users?

RECOMMENDED WITH THE FOLLOWING:

– Maintenance & Management

MAINTENANCE AND MANAGEMENT

WHAT DOES THIS MEAN?

Once we have carefully brought your dream into being, there may be ongoing developments you wish to make to perfect it’s performance. Rather than starting again to further improve your site, we will stick around for as long as you would like to make sure your site is running as smoothly as possible, keeping it safe, competitive and at peak performance.

WHAT CAN IT DO FOR YOUR BUSINESS?

It give you the peace of mind to completely relax about your website, we will be available to take care of any needs you may have, big or small. We promise that your site will be performing at 100%.

HOW DO WE DO THIS?

With dedication. We are proud of the work we create, design, build and deliver, and feel an attachment to them. We want to see our sites grow and flourish on the web, so we nurture them throughout their journey and will not leave you in need when times get hard.

IS THIS RIGHT FOR YOU?

– Do you feel you are not getting value from other agencies?
– Do you want to know that your website is running at 100%?
– Do you want to have someone care as much about your online presence as you do?

HOSTING

WHAT DOES THIS MEAN?

Hosting is like your business “cloud” where all of your website’s files are stored. There are many options regarding hosting, whether it is dedicated storage or shared with other websites. Both can be perfect solutions, depending on the needs of your business and your website.

WHAT CAN IT DO FOR YOUR BUSINESS?

Depending on the needs of your website, the type of hosting you use can both save you money and ensure a more robust and reliable service to your visitors. Any down-time could mean that you are losing business and damaging your reputation, but paying for excess capability could mean your costs are higher than necessary.

HOW DO WE DO THIS?

With care. Migrating to a new server is a little like moving house, you need to take your time packing up, making sure everything is properly labeled and transported safely so it can all get back to work straight out of the box. Setting you up for the first time is even better as we can guarantee a well ordered website from the get-go.

IS THIS RIGHT FOR YOU?

– Is your site painfully slow?
– Are you spending too much on hosting?
– Does your site only work “some of the time”?

SPEED OPTIMISATION

WHAT DOES THIS MEAN?

Online users will begin to lose interest after 2 seconds of page loading. Sometimes you build something really great, but in focussing on how a site looks or functions the speed of the site can sometimes be neglected. With ever increasing volumes of traffic and access from mobile devices, it is imperative to ensure your site loads quickly, even if they are in the dark age of GRPS. Let’s make your website running as fast as Usain Bolt.

WHAT CAN IT DO FOR YOUR BUSINESS?

Ensures that visitors are getting the best possible experience and impression of your brand by avoiding frustration. The slower your site is, the longer it will take for your potential customer to find out about your product or service and the longer it will take them before they get in touch or make a sale.

HOW DO WE DO THIS?

With delicacy. We are very aware that you will have spent a great deal of time building your digital presence, so we tread lightly, carefully investigating what we can optimise. Typically we will look at server-side solutions, optimising the code running your site.

IS THIS RIGHT FOR YOU?

– Does the speed of your site agitate users?
– Do you feel like your site could be quicker?

ADVANCED SEO

WHAT DOES THIS MEAN?

Every site we build will be optimised to rank highly in search engine results. However, the evolving nature of search engines means you may not keep reaching the top spot as your competitors adjust their search terms. Advanced SEO is an ongoing service that ensures the continued development of your own search terms to keep you in the best possible position. The best place to hide a dead body, is page 2 of Google search results.

WHAT CAN IT DO FOR YOUR BUSINESS?

Maximise your presence on search listings such as Google, Ask Jeeves and Yahoo. This in turn will increase your exposure in organic searches, increasing the chance of capturing new customers and increasing your brand awareness.

HOW DO WE DO THIS?

With foresight. We combine targeted keywords generated through our own algorithm, original industry leading content and strategic link building. This trio of techniques delivers continued and successful results for our clients search performance.

IS THIS RIGHT FOR YOU?

– Are you in a competitive industry?
– Is local business important to you?
– Do you want your business to be found under a certain search term?

CUSTOM MADE SYSTEM

WHAT DOES THIS MEAN?

Sometimes, we need to step out of the constraints of “what everyone else is doing”. If you have a great idea, why be limited by what you may have seen before? From the very small to the very large we can build systems that capture and perfect your vision, no matter how far you are thinking outside the box. There is no such thing as a stupid idea. Except Green Fanta. That was never going work.

WHAT CAN IT DO FOR YOUR BUSINESS?

If you see value in innovating the way you do business, then we can help you realise that dream, focussing in-depth on the tasks your business undertakes. The potential is endless. We love to hear from those innovation leaders that inspire us to create the impossible.

HOW DO WE DO THIS?

With hard work. Developing things that have never been done takes dedication. It takes careful planning and testing. Most of all it takes a moment of inspiration to find a solution. Our team loves these projects: we see them as a puzzle to be solved, and rest little until they’re complete.

IS THIS RIGHT FOR YOU?

– Do you have a great idea?
– Do you want to do something rarely/never seen before?
– Do you want to add value to your company?

RECOMMENDED WITH THE FOLLOWING:

– Advanced SEO
– Maintenance & Management

ECOMMERCE

WHAT DOES THIS MEAN?

If you sell a product or a service we can bring your business online, opening sales channels across the globe. Our eCommerce solutions vary from the simple to the comprehensive. Shoppers are increasingly turning their back on the high street and shopping online. Fish where the fish are!

WHAT CAN IT DO FOR YOUR BUSINESS?

Convert your online following into customers, reach new markets around the world and communicate the details about your product or service. Give Mrs. Hayashi in Japan an opportunity to buy your product!

HOW DO WE DO THIS?

With insight. To deliver a successful eCommerce platform you have to have an in-depth understanding of a customers journey through your site. We design the user interface in a manner that drives the visitors to the product they are looking for as quickly as possible. Once presented with the product, the experience can be enhanced by incorporating product videos, sizing guides, informative descriptions and alternative views and reviews. Conveying this in a simple easy to use design will ensure that you are converting visitors into sales.

IS THIS RIGHT FOR YOU?

– Do you want to sell products or services on your site?

– Do you want to control the content on your site?

– Do you want to manage your own products and stock online?

RECOMMENDED WITH THE FOLLOWING:

– Advanced SEO
– Maintenance & Management

ADVANCED CMS

WHAT DOES THIS MEAN?

Sometimes WordPress just doesn’t cut it. If you are looking to do something really special with your site, we can develop a complex back-end on a stable platform, Joomla. If you’re looking for a digital publishing solution that is scalable enough to support millions of visitors a day, you need look no further.

WHAT CAN IT DO FOR YOUR BUSINESS?

An advanced CMS can bring your digital presence into the future and keep it there, minimising the need for major redevelopments. We are so confident in the robustness of our development we guarantee the only updates you could ever want will be aesthetic. With this package the opportunities are endless. We can continue to work with you to grow your digital platform and integrate new functions to make your business perform at the top level, rewarding you and your customers. Your customers are nice. They give you money. Treat them.

HOW DO WE DO THIS?

With expertise. While many developers shy away from the complexity Joomla, we love it! A talented team and years of experience under our belts give us the ability to take any idea and make it a reality. It’s a brave new world and we want to be at the forefront of it. Is it sad that we love Joomla? Most likely.

IS THIS RIGHT FOR YOU?

– Do you want to upload content to your site?

RECOMMENDED WITH THE FOLLOWING:

– Advanced SEO
– Maintenance & Management

CMS BROCHURE WEBSITE

WHAT DOES THIS MEAN?

If you want a simple user friendly content management system for your website, this is the solution for you. We combine the best of font end design and intelligent development to deliver a well rounded solution that not only looks great, but gives you control and remains solid as a rock under pressure. If an atomic bomb is dropped, at least your website will be fine. No one will be able to look at it though but you can’t win them all.

WHAT CAN IT DO FOR YOUR BUSINESS?

The CMS gives empowerment, letting you change the content of your website regularly, test and perfect your calls to action, whilst maintaining a strong design. We will blend the most talented design with an elegant stable system that is easy to understand and utilise.

HOW DO WE DO THIS?

With experience. Melding two different skill sets can often result in a ugly outcome, and we have witnessed some dogs. Each project moves forward with design and development in unison, and we now have hundreds of perfected sites behind us.

IS THIS RIGHT FOR YOU?

– Do you want to upload content to your site?

RECOMMENDED WITH THE FOLLOWING:

– Advanced SEO
– Maintenance & Management

BROCHURE WEBSITE

WHAT DOES THIS MEAN?

A brochure site does not rely on a back end system, allowing for our imagination to run wild. It is hand-coded bespoke to your wishes. Aesthetically lead to deliver your brand message in a unique and individual manner, tailored to your message and ideals. You will love the website almost as much as we do. Almost.

WHAT CAN IT DO FOR YOUR BUSINESS?

Your website is the first port of call for attracting new customers. It represents you and your business, should inspire confidence, and grip the visitor in an immersive experience that surround them with the story you wish to tell. Believe in your business and give it the shiny digital shop window that it deserves!

HOW DO WE DO THIS?

With joy! This type of site is a creative’s dream. We squeeze our developers to push the envelope on what is possible, innovate new ways of telling brand stories, engaging with people and creating something truly special.

IS THIS RIGHT FOR YOU?

– Do you want a site that you rarely have to update?
– Do you want a design lead site?
– Do you want to deliver your story in a creative, interesting and easy to understand manner?

RECOMMENDED WITH THE FOLLOWING:

– Advanced SEO
– Maintenance & Management

Is Your Website Beach Body Ready?

Summer is rapidly approaching. Thousands will be flocking to the beach. You better be looking your best. You don’t want the popular kids to make fun of your shoddy physique and poor use of font on your website. Yes, kids are different now. They care about weird things. No need to focus on lifting weights, time to put emphasis on lifting your search engine ranks. Preparing for your big day at the beach can be tricky. Red bikini or yellow? Speedos or mankini? Will your swimwear really make a difference to your appeal? There is a common misconception in the wonderful world of website design, one that makes the price of investing in one appear somewhat unjustifiable when looking to revamp your marketing strategy. Being a digital agency, it’s in our best interest to change that perception and prove otherwise. Here, we write about how beneficial a website could be to your business and the value of doing it properly. The mankini WILL make a difference and your website will also.

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By investing in a website you are automatically minimising the cost of offline marketing. Magazine ads, billboards, lead generators & other offline marketing methods have become somewhat surplus to requirements. A website provides an online, easy to access platform where you can advertise and showcase your business. Even if you plan on using your website as a form of online brochure, the saving on costs for printing that information alone would likely stack up and be saving your business money in the long run. You are thinking; “That is ridiculous! You don’t know what you are talking about?! Go back to talking about swimwear!”. But, We did research to prove that what we are saying is true and we will come back to swimwear later. On average, it costs £40 for 1000 A4 printed flyers (unlikely to fit anywhere near as much information as your shiny new website would on it) & our websites generally see, on average, 1000 visitors per month. With an average cost of £2500 for a brochure site, within 5 years your business would be saving money on printing costs alone and will be getting better results. You wouldn’t spend money on delivery, distribution or design, all of these adding even more cost to offline marketing strategies. Now, what do you have to say about that, wise guy?

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Another problem people face when looking to invest in a website is the cheap, easy to make template websites that are offered online. Something along the lines of ‘No upfront cost and just £49 per month for a website’. We’d be naive to think this offer isn’t one of two things, one, a plausible investment for a business that aren’t interested in making profit from digital/see their website as an expense and account for it. Two, for a business or person that are only using it to direct friends and family towards the website and naive to think the ‘cheap’ offer wasn’t tempting. There are various differences between a bespoke website and templated one. With the templated sites, the look and feel of your site is limited to the templates provided. Couple with the fact the design is limited, meaning it’ll be difficult for you to achieve a design that will make your brand stand out, the SEO capabilities of these sites are dwarfed by that of a custom built website. Custom websites, by their very nature, are more original. You will not arrive at the beach to see Patricia wearing the same flip flops. You purchased them first! Patricia is always copying you. Get your own sense of style, Patricia.

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As we’ve said on more than one occasion, a custom built website brings endless benefits to you and your business. When investing in a custom built website you really can make your site work for you, make it act like another employee. The website can obtain data, attract new potential customers and even provide you with their contact details that will enable you to make a one on one connection with the potential customers. Something that would take an offline an employee a sizeable amount of time and rack up some sizeable expenses for your business. Get in touch with us and let’s put you on a strict digital diet to give you a healthy web physique. And eat a burger, because you are beautiful no matter what!

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The Importance of Instagram

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We signed a new client last week. They are great and we are very happy to have them but in the pitch, the client asked what the importance of Instagram was? “Is it not just for selfies?”. Of course not, you fool. Well, it sort of is but it can be SO valuable. I decided to write a blog about why my client and your business needs Instagram. The client also said my new haircut was lovely. We shall blog about that next week.

It’s not just where the ‘kids hangout’

Instagram, coupled with Snapchat, the social media platform most popular amongst the serial selfie taker and food photography extraordinaire (of course, we are being sarcastic). The fact Instagram is so popular amongst the younger generation and infamous for the place where teenagers can post content that business owners like yourself would see as pointless. Yes, Instagram does have a huge amount of people from a younger demographic but that isn’t the only age group that enjoy the platform. An incredible 110 million users are over the age of 18, 36 millions of these being over 30 and a further 12 millions are over 50! Instagram can be effectively used to target any age demographic. If you’re company isn’t on Instagram, it should be. Below, we have 4 more reasons why we believe this is the case.

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High quality, easily digested content

If you’re a regular reader of our blogs, you’ll be familiar with the term ‘fish where the fish are’. We use the term when explaining the benefits of social media and that is one of them. Social media allows you to go to your potential customers and makes digesting your content easy and convenient for them. Instagram is possibly one of the most simple platforms out there; you post a picture or video (max 15 seconds) with the option of adding a caption & tagging friends if it’s a photo your posting. Instagram place the emphasis on the photo/video when posting and without a photo/video you can’t post. This means that the quality of content on Instagram is much higher than that of other social media networks because they make posting a photo or video compulsory. The concept is simple and the high quality content means that your content is much easier for your audience to digest. If you post content that’s relevant to your brand, people are able to scroll through your Instagram and effortlessly get an idea of what your business is about.
It’s not a ‘passing trend’. Instagram allows the opportunity to give the audience an insight into your company and supplies another platform to showcase why your company is awesome.

There’s always new ideas for social media platforms popping up here and there, creating a small buzz and soon dying out. Instagram certainly isn’t one of these. With over 300 million monthly active users Instagram is a big player in the world of social media. Amongst these millions of users are 65% of the worlds top 100 brands. With that growth coming in under five years, it’s rapidly becoming one of the world’s biggest platforms. Instagram is here to stay and the amount of users is only going to increase, the sooner your business gets to grips with the platform and utilising the power of it, the better.

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Tap into large audiences easily

The hashtag is a well known social media ‘buzz word’ and Instagram has fully embraced the hashtag. Instagram only allows you to search for one of two things, an account or a hashtag, this makes the hashtag much more influential and effective when used on Instagram. Finding out 2 or 3 hashtags that are popular and relevant to your business can give you access to thousands of people that are relevant and interested in you/your brand. A very effective way to quickly and easily market your business. Make sure when you get a haircut, to use #NewHairDontCare and tap into a huge vibrant online conversation about new haircuts. What is the point of getting a haircut if you are not going to post a picture of it on instagram? Heck, what is the point of doing anything if you are not going to post about it on social media?

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Showcase a more casual side of the business

It doesn’t take a genius to work out that social media is a social space. Social media doesn’t just allow you to market your business and expand your customer reach further than word of mouth or more classic marketing techniques could, it allows you to be social. Social media brings a whole new dimension to the world of marketing, a dimension that having your name plastered on a billboard or an ad in the paper doesn’t have. Social media allows you to interact with customers one on one, in real time and make a genuine connection with them. You can show them pictures of ‘behind the scenes’ at your company and have a much more personal approach. When your company is personable, it will naturally instill confidence in potential customers and give them much more reason to invest in you/your brand.

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Social Media Myths

CHC Digital Website design and Digital marketing London | Mythbusters Many philistines believe that they are social media experts. They hear one or two things about social media and assume that they “get it”. It can be a trickier landscape than you would think. On today’s blog, we are going to bust some common social media and general myths WIDE OPEN. Your life may never be the same. It probably will though. I wouldn’t worry.

CHC Digital Website design and Digital marketing London | Mythbusters
CHC Digital Website design and Digital marketing London | Mythbusters

Customers aren’t on Social Media

“My customers are not on social media”

Boy, oh boy have we heard this one before. As of the third quarter of 2014, Facebook had 1.35 Billion, yes a BILLION monthly active users! Twitters last release of their numbers in 2013 revealed they had 232 million monthly active users (wouldn’t be surprised if that number had doubled by now). Instagram (as of October 2014) had 300 million monthly active users & for all you B2B marketing enthusiasts, LinkedIn revealed they had over 300 million users in over 200 countries and territories back in 2013.

You mean to tell us that amongst those billions of social media users, there aren’t potential clients waiting to be found? Of course there are! With the right strategy implemented and the appropriate amount of time/money invested in to the use of social media you could start to find new customers in a matter of weeks. If that wasn’t the case, the wonderful world of digital marketing & the agencies (like us) that prosper from it wouldn’t be around. Your customers ARE on social media. You may be late to the party, but the party is raging and it is never too late to show up. Ask a family member to drop you around the corner though. It is totally embarrassing getting dropped to the party by a parent.

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You can see the Great Wall of China from space

Sorry folks. Next time you are at a dinner party, best leave this fact behind. Just pray that someone else brings it up so you can take them down a notch. I bet Debra will bring it up. Debra thinks she is sooooo smart…..

Debra: “That reminds me of the time I went to see the Great Wall of China. Do you know it can be seen from space?”
You: “Sorry Debra! It can’t! It can actually be only seen from a low earth orbit and not with an unaided eye!”

That will teach her.

I need to be active on every social network

We can all (well most of us) name multiple social media platforms, even people with the most basic knowledge of the digital world; Facebook, Twitter, Instagram, LinkedIn, Google+, YouTube, Pinterest… The list goes on. Naming and knowing these wonderful platforms, each wonderful in their own way, doesn’t mean we have to be active on every single one of them. The key to successfully marketing your business online is being specific. Specific in targeting your audience, specific in the content you post & specific with what platforms you plan on using. Of course, this raises the question, how am I supposed to know what platform suits me best If I haven’t tried them all? By all means, create accounts on several platforms & give them a try but don’t commit to all of them. Become a master on the platforms that will benefit you most rather than a novices across all. If you’re still stuck, send us a tweet (@chcdigital) or drop us an email (info@chcdigital.com) telling us what your business is and who you’re looking to attract and we’d be more than happy to point you in the right direction.

Don’t eat and swim

“Do not go for a swim for an hour after you eat” our parents used to yell. Food does not actually increase the risk of cramps. A full stomach will leave you short on breath however. Who are these people who want to go for a swim after they eat anyway? After a meal, I prefer to wallow in self pity.

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I need to choose only one platform

Yes, we said being active on every social media platform is unnecessary and yes we did say that you should be specific. We meant what we said, but lets be more clear. Social media platforms all have the same basic principles, a social space the allows people to easily connect with other social media users easily & interact with them. But then again, we could argue that all foods have the same basic principles, it’s all there to be eaten, right? Lets stay on the topic of food. Protein, helps our body grow and repair itself. LinkedIn, one of the more formal social media platforms, allows us to grow our business network & interact with other professionals. Fibre, it helps us digest our food. Twitter, with its 140 character limit, helps us digest information by making sure it is limited in size. You get the gist. The point we are trying to make is that social media platforms are fundamentally all the same but each have a different purpose & each have different styles. Some will suit you and your business, some won’t. We recommend finding 2 or 3 that suit your business and using them. Although it may not sound very ‘specific’, it is when finding those 2 or 3 platforms amongst 10’s of others.

Bulls hate the colour red

Bulls are actually colour blind. Bulls are merely reacting to the movements of the bull fighter as an interpreted threat. So, the bull does not hate the red, he hates you waving that annoying piece of cloth in his face.

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You don’t have to hashtag everything

If you hadn’t already noticed, we’re food lovers here at CHC and you guessed it. We are going to bust this 4th and final social media myth in a food related style. We’ve all been guilty of overindulgence in the past and will most likely be guilty of it again in the future. We, as food lovers know all too well, the challenge is knowing when to stop. Overindulging in your food is very similar to the overuse of hashtags. It is great to have a small amount of keyword hashtags when posting on platforms like Instagram & Twitter; It can help you tap in to a wider audience/conversations that are relevant to your content and most importantly, you and your business. Great! Then people start to get carried away, they can’t just stop at 3 pieces of cake. They have four, then five and before they know it the enjoyment of eating such tasty food has disappeared and already forgotten. All they can concentrate on is hoping that the nauseous feeling will pass much sooner than it did the last time they overindulged & ensuring they definitely don’t eat anymore food. Unfortunately, when people over do-it with their hashtags, they don’t have their stomach forcing them to stop. That’s why we’re here to tell you! In a typical post it’s best to limit yourself to a maximum of three hashtags and if they can be included in the caption, as opposed to after, that’s great too! Including them in the caption isn’t crucial, we just think it looks much better to do it that way. By limiting yourself to 3 hashtags you’re ensuring that they are relevant, capable of tapping into a larger audience and aren’t being overused. As for the overindulging on that cake, we can’t help you on that but next time it happens, send us a tweet & include 3 relevant hashtags. It’ll pass the time!

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5 brands that use Snapchat

Snapchat

Snapchat is yet another great way to ensure your business is ‘in tune’ with your target market. The use of it can allow you to go to them and allow them to see your content in a way that suits them. Not the other way round. One of the main benefits of social media is being able to go to the customer. It’s much easier to showcase your business to someone in an environment they’re comfortable with and an environment where they don’t have to do anything to see your content. People will be checking their social media platforms and be active on them with or without your brand’s’ presence, this means that by building a presence and coming to them, you make life easier for them. It takes the consumer less time to look at your social than it does for them to look at your website… you get the gist.

We thought it’d be a good idea to show you how brands are using snapchat as opposed to just telling you so here we go… 5 brands that are using Snapchat, enjoy!

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McDonald’s

McDonald’s, one of the biggest if not THE biggest fast food chain on the planet, have embraced Snapchat and clearly understand its value. They’ve been using the platform to broadcast behind the scenes footage and give their customers an insight in to life behind closed doors. No, when we say behind the scenes, we are not referring to pictures of them cooking their cheeseburgers and frying their chips. They’ve used it to post pictures and videos of well known celebrities and behind the scene snaps of their adverts being filmed using the ‘stories’ function of Snapchat. Snapchat allows you to show an image for 10 seconds. Ironically the same amount of time that it takes me to inhale a McDonald’s meal.

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MTV (UK)

MTV used Snapchat to promote the new series of Geordie Shore (The British version of the US hit Jersey Shore). They, like most of the large brands on Snapchat, used the ‘stories’ function to post pictures of the cast before the show premiered & remind their audience to tune in. Geordie Shore makes me sad. I hope it ends soon.

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Heineken

Heineken went one step further than most other brands, they used Snapchat to make one on one interactions with their customers and rewarded them with exclusive content. They launched a competition, exclusive to their Snapchat, called ‘SnapWho?’. People who correctly guessed the artist were given early confirmation of an act scheduled for the Heineken House stage. This made the brand more personable and rewarded customers for their interaction. A great way to generate positive conversations about your brand and remind people how tasty your beer is! How many times have we received a text message from a friend suggesting a beer which awakens the thirst?

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Michael Kors

The fact that Michael Kors is popular amongst young girls is well documented and makes Snapchat a perfect place for them to be marketing their brand. Snapchat’s main age demographic is between 13 & 23. This makes Snapchat the perfect place for Michael Kors to be interacting with their fan base, that is exactly what they’ve done. MK have already accumulated over 25 million followers across multiple platforms so it was no surprise that their Snapchatting was a hit. Yes, numbers are great, but with a large audience comes a large amount of pressure for them to succeed. They did exactly that. They executed the launch of their snapchat excellently, right down to the timing. They announced their account just hours after their London fashion week show, meaning they capitalised on the conversations surrounding their brands and translated them into numbers. They then posted behind the scenes shots of the fashion show and made users feel like they were getting an exclusive insight in to the world of Michael Kors. An excellent example of a brand recognising their target market, what platform their target market are most active on and capitalising on it.

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GrubHub

GrubHub used the story feature to post a series of tasty photos that act as a trail, leading to promo codes for their online takeaway service. Making this exclusive to Snapchat allows the brand to do two things. They are able to monitor how successful their marketing is on Snapchat and incentivise customers/potential customers to add them on Snapchat so they can access exclusive promo codes. Not only are the promo codes encouraging people to interact with them via Snapchat, it incentivises customers to purchase from them too. Snapchat removes your ‘story’ every 24 hours, this means users would be aware that the promo code would only last a certain amount of time, an excellent strategy when looking to increase sales over a short period of time.

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Rewarding customers for interacting positively with your brand seems to be the common feature throughout. Whether it be financially, with exclusive content or by giving them an insight in to your business. Snapchat is proving to be a dark horse in the world of digital marketing and the brands we have listed are proving that it can be very effective when used properly. Depending on your target market, Snapchat could be a hugely beneficial platform for your brand.

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What Your Business Can Learn From My Tinder Profile

For those of you who are unaware of Tinder (or pretending to be), Tinder is an online dating app that has taken the world by storm. The beast continues to rage with an estimated 450 million profiles rated every day and membership growing by 15% each week. Users are presented with photographs of other Tinderers and you swipe right if you like them or left if you don’t. If both parties swipe right, its a match and you can begin talking. Simple.

We sat around the office joking about social media marketing and how it can apply to online dating. The foundations to a successful online dating profile are very similar to those of a good social media strategy for your business. So, I decided to use my Tinder profile as an example. Thankfully, your business is far more useful and attractive than me so you will be an easier sell! If I can get dates, you can get sales.

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1) Professional Opening

My logic: With this image, the odds of me having a job are strong. It is clearly a professional photograph but I am smiling. I am professional but don’t take myself too seriously. And Most importantly, black and white is slimming.

For your Business: Social media is a more informal landscape but you must have the basics correct. Make sure your logo fits perfectly on your profile and that the relevant links are leading the users to the necessary destinations. Social media allows companies to show more personality and be informal but you need to remain professional.

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2) Be Personable

My logic: I am wearing a “wild” hat. This shows that I have a “wacky” side. I am also smiling in colour which shows that I have the ability to smile and that I am not black and white. I really should trim those eyebrows and get rid of those greys.

For your business: As I keep mentioning, be personable. Do not try to sell to your audience the entire time. Engage with them. Let them get to know those in your business. The more personable your business can become, the more trust the customer will have in you. The more trust the customer has in your business, the more likely they will believe in your product/service and throw loads of money at you.

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3) Build a Community

My logic: Show a picture with some friends to demonstrate that I have the ability to have friends. This is positive PR as it builds the strength in the “Brand Brian”. These people like him, so why shouldn’t you? I am also a proud Irishman so this image very much on brand.

For your business: It is imperative to locate your target market on social media. There is no point in buying “fake” followers. Many purchase followers as it allows you the opportunity to appear successful. You are only fooling yourself. Analyse your competitors, see what they are doing and who is following them. What content receives engagement and what doesn’t. There is an audience for your product on social media. You just need to locate them and plan how to arouse their interest.

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4) Showcase the Experience

My logic: The background is very pretty. It may distract the female from the subject. By showing a beach, we can showcase the experience of being with “Brand Brian”. Perhaps the lovely lady will get the opportunity to walk on beautiful beaches and jump off tyres. This may trigger the memory of the earlier black and white image. “Maybe he is super rich and can take you around the globe?”. He isn’t and he won’t. But this can be discovered at a later date. This was also taken after a year travelling around South America so I have never been so tanned. My lack of tan is no doubt a huge disappointment to the dates upon first meeting. This shall be the first of several disappointments throughout the evening.

For your Business: Social media offers a unique opportunity to showcase the experience of your business/product with a hugely vast audience. You can create an interactive brochure that can be placed in front of both active and passive customers/clients.

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5) Highlight the Positive Side

My logic: Oh, I know. It is so cheap. Cambodian orphans. In my defence, I did work in a Cambodian orphanage for quite some time and it was an incredible experience. But I am fully aware at what a cheap point scorer this is. This image allows the member of the opposite sex to believe that I am not an awful awful person when in reality……

For your Business: Smiling people and social media go hand in hand. If your business is involved in any charity work, social media allows you to sing about it from the rooftops. This will generate support and good will for your business. Social media allows the opportunity drastically improve awareness to your particular charity (the ALS ice bucket challenge for example). Various social platforms also can be used to show the positive working environment in your business. Allowing the audience to see how enjoyable it is to work for and with you will make it much easier to recruit new staff. If your staff are all desperately unhappy, you can photoshop smiles onto them!

Once these elements are implemented in your social media strategy, I have no doubt that all your customers will be swiping right! While your business flourishes, I shall continue in my desperate attempt to find love.

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Preparing For War (Creating Your Digital Strategy)

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War! What is it good for? It is time to wage war on the online world. There is a huge digital landscape out there that is ready to be invaded, and by your business! It is time to create a strategy for your business to conquer the rolling hills of the internet. You cannot just say “I want to conquer Twitter”. It takes carefully planning and be realistic, Twitter is HUGE. You cannot compete but you can invade a small section that is relevant to your industry. You need to arm yourself with the correct equipment, train your soldiers for combat and most importantly, understand the terrain that you are planning to take over.

It is your business. You know it far better than anyone and we keep this in mind throughout the battle. Your digital strategy will affect how you look and how you speak online. It is crucial that the strategy represents you and your brand. For example, you will want to stay away from a fun and quirky digital strategy if you run a tombstone business. Your clients are probably not in the best mood when shopping for your product. Throughout any digital campaign, we stay very close with your business to be positive that every message conveyed is suitable and relevant. We are also very insecure and seek constant reassurance that our clients are happy.

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So how do we create a digital strategy for you?

– Establish the goal

Every business wants something different from their digital strategy. Every business REQUIRES something different. What do you want to achieve from the campaign? Do you want to increase your brand awareness? Do you want to sell lots of tombstones? Before creating and implementing the strategy, you need to establish what you need. Each campaign needs to be carefully tailored to suit each goal.

Are you selling to the public or are you business to business? For example, a particular political party may require it for propaganda. They can create a big audience to showcase what they can do for their potential voters. Potential voters have the opportunity to use a variety of different platforms as an interactive brochure. Alternatively you may just want to use different platforms to drive traffic directly to your online store that sells tanks and missiles. It can be confusing to work out what is needed and the best way to go about this, thankfully that is where we come in! We can craft a bespoke digital strategy that will get the best out of your digital potential. We have an impressive arsenal to chose from and we know exactly when and where to strike.

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– Research competitors

It is crucial to understand what your competitors are doing in this space. It would be naive to enter the battlefield blind. We have a team of specially trained snipers in camouflage who will watch your competitors like a hawk before you launch. What are they doing right and where are they going wrong? Through analysing their online presence, we can maximise your online potential . As Pablo Picasso said “Good artists copy; great artists steal”. We shall steal and then sprinkle some original magic on top to give you a competitive edge. They won’t know what hit them.

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– Create tone and content strategy

Do you want to motivate, entertain or educate? Every tweet, youtube video or update is how your business will be perceived. This is a wonderful opportunity to show the world how great your service is but it is also represents a possibility for a PR disaster if not done carefully. From establishing the goal and researching your competitors, CHC Digital are able to assess and recommend the best tone to adopt and the content that will interest your target market the most. Your target market may respond better with slow infiltration (building trust in the brand) rather than a high impact strike at the beginning (a big sale or discount to announce your business).

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– Analyse Results

The digital world is constantly changing and evolving. What worked yesterday, may not work tomorrow. It is key to analyse every piece of content that is shared. Why did this work and more importantly, why did this NOT work? Constantly monitoring your performance can help drive the strategy and supply it with added momentum when required. Our social sergeants, content chiefs and distribution deputies analyse every move that is made to make sure the next siege on the digital landscape will be stronger than the last and takes no prisoners.

Be careful out there, soldier. We are here to help every step of the way and there will be no friendly fire. We will remain in the trenches with you throughout. Never leave a good man behind.

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