BRIEF
Chester Barrie is a made-to-measure men’s clothing brand and one of the leaders of Savile Row tailoring. They wanted help launching their new collection – London Collections Men – on social media.
SOLUTION
We commenced a targeted and multi-platform social media campaign. We launched the official Chester Barrie instagram account, live tweeted from their fashion week events, engaged with key influencers in the fashion world and pushed awareness through advocates.
RESULTS
As a result of this campaign, Chester Barrie gained 1.2K followers on twitter in one week and 1.1K followers on instagram.
The campaign received a great response from fashion industry figures, including David Gandy, and contributed significantly to the successful launch of Chester Barrie’s new menswear line.