Equifax is one of the leaders of the credit score industry within the UK. They supply credit scores that can affect a person’s ability to secure finance.
Their goal was to promote their support service in improving, monitoring and securing a credit score. In addition they wished to gain market share against their competitors.
SOLUTION
Auditing Equifax against their direct competitors online allowed us to determine key areas in long tail search terms that we could target to dominate the search results.
RESULTS
To increase awareness of their support products, we developed a quiz capturing search terms in the questions and answers. We also developed an online budget planner to encourage users’ day-to-day management of their personal finance.
In order to encourage online security, we developed a password generator that will create a highly secure password for your most sensitive accounts. In addition, we created a credit score ‘snakes & ladders’ (see below) in order to explain what elements affect your rating.
All of the content was produced to be highly sharable. It was shared on news sources, blogs, forums and social media allowing the content to dominate the long tail search terms.
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