Exodus are experts in global travel experiences. They create travel packages so that anyone can enjoy them. The key aspiration of the Exodus team was to promote the ‘path’s less travelled’ breaks.

SOLUTION

After a comprehensive audit against their competition online, we determined key narratives that would allow them to dominate long-tail search results. We developed three micro-sites which focussed on the long-tail narratives: the alternative bucket list, the cycling route finder and the trekking quiz. All were aimed at capturing a different target market.

Each site was built to be interactive, drawing in the audience and matching them to their perfect Exodus holiday (based on their personal taste) and then leading them to the booking page.

RESULTS

The result was interactive pages that matched visitors to their the dream travel experiences.

They were designed and developed to be easily shared by a targeted community that was prequalified by their own long tail search queries.