WhaT can this do for your business?
A Kentico enterprise solution has the benefit of being an all-in-one CMS, e-commerce and online marketing platform with a built-in intelligence that will do the hard work for you, saving you time and resources. It removes any of the complications that come with working on multiple website and marketing platforms, is completely customisable and has all the functional benefits of an out-of-box solution. You can capture and hold all of your customer/visitor data in one place for the most effective targeting campaigns and if you want to grow and expand your website, a Kentico site is scalable and easy to extend without having to rebuild your site from scratch – saving your business time and money in the future.
All of this is built on a backend that will allow you to control your entire site with an easy-to-use drag and drop system.
Our team comprises of Kentico certified developers and marketing experts to help you get the most out of your website every step of the way.
All of our Kentico websites are 100% compliant with the new GDPR regulations coming into effect in May 2018. Learn more about GDPR here.
How do we do this?
SOME KEY BENEFITS OF A KENTICO ENTERPRISE SOLUTION
Intelligent Data Capture
When a potential customer visits one of our enterprise sites, the site will capture their data and remember what the individual is interested in, so that when they return to the site, they are presented with content tailored to their interests. For instance, if you visit an online publication and spend most of your time looking at the technology section, when you return the site, you will be shown the technology articles at the top of the page. In addition, your site can send out automated emails based on each visitor’s individual interests – such as a weekly digest of news stories based on what they have enjoyed reading in the past week.
Visitor Rating
As visitors return to your site, they are rated on the backend of the site. They gain points as they take action on the site (this can be anything from joining a mailing list to visiting pages). Your website can send tailored automated emails as visitors accumulate points making them feel increasingly supported by your site and brand. This is all geared to evaluate how close a visitor is to completing a sale, allowing you to reach out to them at just the right moment.
Website Evolution
Every website is an evolution. You can always look to improve conversions, lower bounce rates and improve time spent on each page, as well as maintaining a fresh and user-friendly interface. The only way to do this effectively is through analytical research. The benefit on one of our enterprise solutions is that it allows for A/B testing on any element of the site. So when you’re trying to decide if your ‘add to cart’ button should be red or blue, for example, the site allows you to track the performance of both options and make a choice based on which one is actually more effective.
GDPR Compliant
In May 2018, new legislation called GDPR will come into effect. This will enable visitors to your site to request all the data you may have on them, including how it has been used historically. You must be able to provide this. If that visitor wishes, they can also ask for their data to be deleted. If you cannot or do not comply, you are liable for fines of up to 4% of your annual global turnover or €20 million (whichever is more), coupled with the negative PR associated with mistreatment of client/customer data. Our enterprise solutions make this transition easy, tracking and recording all data usage. If a visitor requests their data, you can simply click a button and download a full report. Learn more about GDPR here.
What you get:
- An extremely intelligent website
- Variant testing
- A/B Testing
- Visitor ranking
- Automated hooks to bring visitors back
- Easy to use backend
- Full bespoke website design
- Wire-frame development
- Visual template approval
- Animated content
- Responsive styling/mobile compatibility
- Content management system
- Search engine optimisation
- Google map integration
- Google analytics
- Email data capture
- Social media integration