Total Jobs is one of the UK’s foremost job boards. Their wish was to activate more routes to market by capitalising on long tail search queries.

SOLUTION

We created a microsite to leverage the long tail search terms around the gender pay gap. Through an in depth audit of the position of Total Jobs against their competition, it became clear that this was a narrative that we could use to dominate the search results.

RESULTS

We delivered an interactive, animated and informative microsite that was highly sharable. The more it was talked about on blogs, forums, news sources and on social media, the more it dominated search results.

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